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Gabriel Coimbra

@gabrielcoimbra

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E-commerce Key Account Manager at L'Oréal Brazil, driving SkinCeuticals sell-out 20% above target across Pure Players.

Brazil

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What I'm looking for

I'm seeking an Account Manager role at TikTok Shop where I can apply my background in partner management, social commerce, and digital ecosystem growth.

At L'Oréal Brazil, I lead the Pure Players channel for La Roche-Posay, Vichy, CeraVe, and SkinCeuticals. My work has driven SkinCeuticals sell-out growth 20% above target.

I build monthly business reviews with data-driven rationales and actionable next steps, informing portfolio and investment decisions across Sales, Trade Marketing, and Media teams.

Before becoming Key Account Manager – E-commerce, I was a Trade E-commerce Analyst at L'Oréal Brazil. I created and executed promotional calendars, optimized campaigns with media teams and eRetailers, and planned promotional budgets.

I started at L'Oréal Brazil as a Trade E-commerce Intern, managing merchandising calendars and gift-with-purchase inventory accuracy. I also monitored KPIs and provided inputs for Power BI dashboards.

Experience

Work history, roles, and key accomplishments

Current

Key Account Manager – E-commerce

Current

L'Oréal Brazil

Jun 2024 - Present (2 years 4 months)

Lead the Pure Players channel for 4 major dermocosmetics brands, achieving +20% YTD sell-out growth above target for SkinCeuticals. Build and present monthly business reviews with data-driven rationales and actionable next steps.

Ecommerce Account Management Trade Marketing Data Analysis Forecasting Cross Functional Collaboration

Trade E-commerce Analyst

L'Oréal Brazil

Aug 2023 - Jun 2024 (10 months)

Led the creation and execution of the e-commerce promotional calendar, aligned with visibility, sell-out, and profitability targets. Bridged media teams and eRetailers to optimize campaigns, resulting in significant gains in ROAS and conversion rates.

Ecommerce Trade Marketing Promotional Planning ROAS optimization Media Planning Partnership Management

Trade E-commerce Intern

L'Oréal Brazil

Sep 2022 - Aug 2023 (11 months)

Managed the merchandising calendar and GWP inventory accuracy for 4 dermocosmetics brands. Conducted daily monitoring of KPIs including average ticket, order volume, and revenue, providing critical inputs for Power BI dashboards.

Merchandising Inventory Management KPI Monitoring Power BI Competitive Benchmarking