Open to opportunities

Mariana Alves

@marianaalves

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Results-driven marketing strategist with a passion for digital marketing and AI.

Brazil

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What I'm looking for

Looking for a challenging role that leverages my marketing strategy expertise, AI skills, and passion for digital marketing to drive business growth and improvement.

I'm Mariana Alves, a business administration graduate with a strong background in marketing strategies and a passion for digital marketing. With experience in remote copywriting and marketing strategy, I've developed a unique blend of skills that enable me to drive effective and efficient creative development. I'm always looking for ways to grow and learn, with a restless attitude that propels me to tackle new challenges and acquire new skills.

My expertise lies in creating data-driven marketing strategies, monitoring and analyzing data from Google Analytics, and identifying opportunities for improvement. I'm well-versed in inbound marketing, lead nurturing, copywriting techniques, content marketing, and SEO. I'm also proficient in using AI tools to optimize marketing operations and enhance creative strategy.

With a strong track record of delivering results, I've achieved significant growth and improvement in customers' online presence, increased engagement through content creation, and developed patented products that resulted in substantial profit margins. I'm a team player with excellent communication skills, always looking for ways to improve processes and enhance efficiency.

Experience

Work history, roles, and key accomplishments

Current

Remote Marketing Strategist

Current

Independent Consultant

Mar 2023 - Present (2 years 2 months)

Created data-driven marketing strategies, analyzed website traffic, and optimized content for SEO. Developed email marketing campaigns and managed digital assets to enhance client engagement and conversion rates.

Marketing Strategy Google Analytics SEO Email Marketing Content Marketing Inbound Marketing AI Tools WordPress Data Analysis Client Engagement

Remote Copywriter

WSI

Dec 2022 - Mar 2023 (3 months)

Developed digital-first strategies for campaigns across various media, enhancing communication and collaboration within the creative team. Utilized AI tools for content improvement and engaged in project management to elevate conversions.

Copywriting Digital Marketing Project Management AI Tools Social Media Strategy Communication Content Creation Team Collaboration Asana

Volunteer Monitor

Management Practices Laboratory

Mar 2019 - Dec 2019 (9 months)

Supported the execution of academic events for Administration and Human Resources courses, contributing to a project that gained national recognition and increased participation significantly.

Event Management Teamwork Communication