Ludmilla Maia
@ludmillamaia
Social Media & Digital Marketing strategist with 8+ years of experience building brands, content strategies and digital growth across global markets.
What I'm looking for
I’m a Social Media & Digital Marketing professional with 8+ years of experience across brand strategy, content, social media, B2B communications, paid media, SEO, websites, email marketing, and digital growth.
Based in Rio de Janeiro, Brazil, I work fluently in English and Portuguese and hold dual Brazilian and Italian citizenship. Throughout my career, I’ve worked with brands and teams across Brazil, the US, and Australia, combining strategic thinking with hands-on execution.
As Founder of Maiah Digital, I lead positioning, content strategy, and digital communication for clients across different industries. My work includes developing brand and social media strategies, managing editorial calendars, writing copy, directing creative production, analyzing performance, running Meta Ads campaigns, building websites and landing pages, supporting SEO strategies, creating email marketing flows and newsletters, and using AI tools to improve content production and marketing workflows.
One of my strongest skills is turning business objectives into clear brand positioning and then building communication strategies that make that positioning consistent, relevant, and easy for audiences to understand.
I’ve also worked extensively with complex and technical B2B topics. For a US-based RF shielding company, I developed English-language content around subjects such as RF shielding, EMC testing, shielded environments, and cleanrooms, translating highly technical information into accessible, brand-aligned communication for different audiences.
Some of the results I’m most proud of include helping grow re.green’s Instagram from approximately 1,000 to 28,000 followers while developing its positioning, educational content strategy, stakeholder communication, and evergreen content structure. At Timbó Arquitetura, I was involved from the early stages of the brand, helping define its visual identity and positioning and growing its Instagram from 0 to around 15,000 followers while supporting qualified lead generation. As a volunteer for Os Indefesos, I helped grow the organization’s account from around 10,000 to 180,000 followers, largely through organic content and community engagement, helping turn that audience into donations, recurring supporters, adoptions, and advocacy.
My experience has made me comfortable moving between strategy and execution—from defining positioning and content pillars to writing, creative direction, campaign planning, analytics, optimization, and testing new formats and tools.
After several years working independently, I’m now looking for a long-term opportunity where I can bring my experience to a strong team, take ownership of meaningful projects, and continue growing professionally.
Experience
Work history, roles, and key accomplishments
Founder & Digital Marketing Specialist
Maiah Digital
Jun 2018 - Present (8 years 3 months)
Provided B2B digital marketing services including social media strategy, content planning/creation, paid media management, and email marketing for clients in Brazil, the US, and Australia. Created brand-aligned visual concepts from concept through final creative.
Marketing Specialist
Phoenix Group
Nov 2022 - Aug 2025 (2 years 9 months)
Produced technical B2B marketing content in English, translating topics like RF shielding, EMC testing, and cleanrooms into accessible brand-aligned messaging. Managed editorial calendars, SEO blog content, social media (Instagram, Facebook, LinkedIn), newsletters/campaign emails, and reported on reach/engagement KPIs.
Digital Marketing Volunteer
Indefesos
Jun 2018 - Jan 2022 (3 years 7 months)
Managed the NGO’s social media with a focus on daily Instagram Stories to increase brand awareness, adoptions, and donations. Repositioned branding to improve credibility and organic reach, growing followers from 10k to 100k+ and driving 3,000+ organic monthly website visits.
Marketing Assistant
Telecall
Jan 2017 - Jul 2018 (1 year 6 months)
Planned website and social media content, supported internal communication strategies, and managed newsletter distribution. Collaborated with an agency on creative concepts for digital and print campaigns (including internship experience).
Education
Degrees, certifications, and relevant coursework
ESPM (Escola Superior de Propaganda e Marketing)
Bachelor's Degree, Advertising and Marketing
2017 -
Earned a Bachelor's Degree in Advertising and Marketing at ESPM in Rio de Janeiro.
Imagine Education Australia
Advanced Diploma of Marketing, Marketing
2016 -
Completed an Advanced Diploma of Marketing at Imagine Education Australia in Gold Coast.
Availability
Location
Portfolio
maiahportfolio.my.canva.siteJob categories
Skills
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