Lauren MacPhail

I built the digital experience function for a dual-audience, regulated health-tech startup from 0-1. I set the vision and operating model for AI-first marketing, leading a cross-functional team (dev, design, PM, content, SEO/AEO, organic channels) to ship high-performing web experiences, scalable content systems, and full-funnel programs tied to pipeline and revenue.

❖ Built an AI-powered modular

Independent marketing consultancy providing fractional and project-based strategy for B2B and B2C clients, spanning SEO, content strategy, editorial leadership, and digital platform migrations. Engagements include Square, Universal Studios, Digital.ai, FORMA Brands.

Built digital strategy and growth marketing function from 0-1 for a global HR technology company. Oversaw a multidisciplinary team supporting business growth, user experience, and experience optimization.

❖ Built and scaled a large, high-performing team, driving success across content, website operations, personalization & testing, , campaigns and digital optimization.

❖ Drove global content str

Launched and led the San Francisco operation for Ayima, a specialist SEO agency, with responsibility for business growth, client strategy, team development and delivery. Built the operation from $0 to $5M in revenue in under two years while advising enterprise companies and high-growth technology businesses.

❖ Built and led a large multidisciplinary team responsible for organic strategy and execu

Led a cross-functional team to drive organic growth across Macys.com. Focused on SEO, content marketing, and conversion optimization to boost incremental traffic and sales. Grew the function by 20-30% year-on-year, achieving $650M in annual sales. Oversaw high-profile projects and integrated SEO strategy across technology, product, and creative teams to support omnichannel initiatives.

❖ Delivere

Collaborated with a group of digital marketing experts to determine content, flow, and speakers for the Winter 2014 Search Insider Summit.

Led a team delivering SEO and digital strategy for high-profile clients. Developed long-term web strategies and ensured interactive marketing programs aligned with clients’ business goals. Delivered training on SEO, SEM, and social media.

Managed 20+ digital marketing accounts, developing strategic SEO and PPC programs. Created and launched the agency’s first email marketing program, driving client growth through data-driven insights.

Led interactive marketing projects from conception to completion, including SEO, web content strategy, and paid search management. Managed email campaigns and employee portal development.

Studied traditional marketing techniques and guest lectured my classes in emerging digital marketing.