Open to opportunities

Sebastian Lema

@sebastianlema

Message

I build growth funnels and experiments that convert and retain customers.

Portugal

Message

What I'm looking for

I'm looking to own growth from acquisition through retention, using experimentation, funnel optimization, analytics, and brand storytelling to build repeatable customer and revenue growth.

I've built growth systems from acquisition through retention, combining funnel mechanics, brand narrative, and rapid experimentation. At Mowies Inc., I helped scale a TVOD film marketplace from zero to more than 100,000 registered users across 40 countries.

As Mowies' sole marketing function and a founding-team member, I built the brand system, retention funnel, analytics, communications, and end-to-end funnel optimization over five years. More recently at Broadvoice | GoContact, I generated 50+ new business opportunities and 30+ partnership opportunities across Portugal and Spain by creating outbound and partner-marketing motions for a B2B CCaaS/SaaS platform.

At Royal Basketball School LA, I led a remote marketing and sales team, established the go-to-market structure, and grew annual sales 12% year over year. As an independent consultant, I helped entrepreneurs and personal brands improve brand strategy and social growth, including lifting one client's sales 15% through rebuilt brand guidelines and funnel automation.

I'm grounded in data-driven marketing, A/B testing, lifecycle thinking, analytics, and product-led growth. I also bring a Master's in Data-Driven Marketing and hands-on research into how generative AI can improve Design Thinking prototypes.

Experience

Work history, roles, and key accomplishments

Current

Independent Brand & Marketing Consultant

Current

Self Employed

May 2026 - Present (3 months)

Advised entrepreneurs and personal brands on brand strategy and social-media growth, lifting one client's sales by 15% after rebuilding brand guidelines and fixing funnel automation.

Brand Strategy Social Media Growth Marketing Consulting

Growth Marketing Manager

Broadvoice | GoContact

May 2025 - May 2026 (1 year)

Generated 50+ new business opportunities and 30+ partnership opportunities across Portugal and Spain by building outbound and partner-marketing motions for a B2B CCaaS/SaaS platform.

Outbound Marketing Partner Marketing B2B Marketing SaaS CCaaS Lead Generation

Head of Sales & Marketing

Royal Basketball School LA

Feb 2024 - May 2025 (1 year 3 months)

Grew annual sales 12% year-over-year by leading a remote marketing-and-sales team and installing the go-to-market structure and vision for a US youth-sports program.

Sales Leadership Marketing Leadership Go To Market Strategy Team Management

Innovation & Analytics Lab (Volunteer)

NOVA IMS

Oct 2023 - Jun 2024 (8 months)

Researched how generative AI could enhance the prototype stage of the Design Thinking process and applied Design Thinking to live innovation projects.

Generative AI Design Thinking Innovation Research

Marketing & Brand Manager

Mowies Inc.

Sep 2016 - Feb 2022 (5 years 5 months)

Scaled a TVOD film marketplace from zero to 100,000+ registered users across 40 countries as the sole marketing function, building the brand system, narrative, retention funnel, and analytics from scratch over 5 years. Founding-team member who set brand guidelines and communications, ran growth-marketing experimentation, and owned funnel optimization end-to-end.

Brand Management Growth Marketing Funnel Optimization Analytics Retention Experimentation Marketplace