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Maria KatriaMK
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Maria Katria

@mariakatria

VIP Account Manager at IntouchCX who improved player engagement through gamification and targeted segmentation.

India
Message

At IntouchCX, I develop tailored account management strategies to improve customer satisfaction, player retention, and revenue.

I review Facebook account performance and use social media analysis to identify improvements that support a positive brand image. I also identify opportunities to upsell and cross-sell premium gaming features.

I conceived and executed gamification strategies for in-app experiences, push notifications, and user journeys to improve engagement. I also led player segmentation initiatives to support more effective outreach, reduce dormancy, and increase paying customers.

At NE International, I sold domestic and international travel packages and managed foreign exchange transactions. I built customer relationships by providing personalized travel solutions and service.

Experience

Work history, roles, and key accomplishments

IN
Current

VIP Account Manager

IntouchCX

Jan 2022 - Present (4 years 9 months)

Developed and executed tailored account management strategies to drive customer satisfaction, increase player retention, and maximize revenue generation.
Conducted regular reviews of social media account (Facebook) and performance analysis to identify areas for improvement and implement action plans accordingly, ensuring a positive online reputation and brand image.
Proactively identified opportun

NI

Travel Agency Manager

NE International

Aug 2017 - Jun 2018 (10 months)

Specialized in selling domestic and international travel packages, including tours, transportation, and accommodation services to a diverse customer base.
Expertly managed foreign exchange transactions, providing customers with seamless currency exchange services.
Built and maintained strong customer relationships, ensuring personalized travel solutions and exceptional service.

Education

Degrees, certifications, and relevant coursework

BM

Bharatiya Vidya Bhavan's (Univesity Of Mumbai)

Bachelor of Commerce - BCom, Business/Commerce, General

2018 - 2021

BC

Bhavans College

Bachelor of Commerce, Accounting and Business/Management

2017 - 2017

Tech stack

Software and tools used professionally

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