Open to opportunities

Maria Elena Soulayrac

@mariaelenasoulayrac

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Multilingual technical writer and communication strategist with 20+ years experience.

Mexico

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What I'm looking for

I seek a role that values strategic communication and offers opportunities for growth and innovation.

I am a multilingual senior executive with over 20 years of international experience in business development and brand expansion. My expertise lies in technical writing and communication strategy, where I excel at transforming complex information into clear, concise, and engaging content tailored for diverse audiences across various sectors.

Currently, I serve as a Senior Business Developer and Content Writer at Spot On Technology, where I develop strategic business plans and create high-quality technical documentation. My previous role as Marketing and Communication Director at Distroller® involved launching the brand in Spain and achieving significant sales growth. I am passionate about leveraging my skills to enhance brand narratives and drive effective communication strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Developer and Content Writer

Current

Spot On Technology

Mar 2023 - Present (2 years 4 months)

Developed and implemented strategic business development plans and prospecting to expand the company's market presence in the hospitality industry. Created high-quality technical documentation, user manuals, and marketing content to support product launches and customer engagement.

Technical Documentation Content Creation Business Development Market Research

Marketing and Communication Director

Distroller® Global Amparín SA de CV

Jun 2018 - Mar 2023 (4 years 9 months)

Spearheaded the launch of the Distroller brand in Spain, including complete go-to-market strategy, retail partner selection, channel architecture, and market entry execution. Secured strategic partnerships with major retail chains and specialty stores, achieving €40M+ in sales and 20% market penetration within the first year of launch.

Go To Market Strategy Sales Management International Business Development

Global Marketing & Corporate Communication Director

Distroller®

Jan 2018 - Jan 2021 (3 years)

Defined and led the brand's international narrative, adapting communication strategies for each regional launch. Created and executed 360° marketing campaigns in digital and traditional media, resulting in 35% brand awareness growth in 12 months in key EU markets.

International Marketing Brand Strategy Digital Marketing Public Relations

Senior Communications Manager

Boehringer Ingelheim Mexico

Jan 2008 - Jan 2017 (9 years)

Led communication and educational strategies for over 10 top-performing pharmaceutical products, both Rx and OTC. Collaborated closely with pharmacy networks, pediatric associations, and public health institutions for product launches and tender inclusion.

Communication Strategy Product Launch Stakeholder Engagement KOL Management Pharmaceutical Marketing

Chief Marketing Officer

Punto Casa de Bolsa at Grupo Salinas

Jan 2013 - Jan 2017 (4 years)

Created Mexico’s first retail-focused trading app strategy for non-financial audiences. Converted 3,000+ new clients within the first 12 months using an inbound marketing model.

Marketing Strategy Inbound Marketing Alliance Management