CBCésar Fernando Ortiz Barajas
@csarfernandoortizbar
Communications and brand management leader driving strategic internal engagement.
MexicoWhat I'm looking for
I am a communications and brand management professional with experience designing and implementing global internal communication strategies, site-level brand programs, and integrated content for multicultural audiences. I have led initiatives across more than 14 countries and across corporate, regional, and frontline channels.
My achievements include supporting a site to achieve Gold RBA certification recognition through aligned messaging and adoption. I have managed cross-functional teams, external agencies, website updates, social media strategy, and production of audiovisual content.
I hold a Bachelor’s in Audiovisual Media, participated in an exchange at University of Passau in Germany, and am pursuing a Master’s in Brand Strategy and Innovation. I am results-driven, culturally aware, and focused on measurable impact in communication and brand initiatives.
Experience
Work history, roles, and key accomplishments
GBGlobal Communications Supervisor
Grupo Bimbo
Sep 2023 - Sep 2025 (2 years)
Designed and implemented global internal communication strategy for Bimbo QSR across 14+ countries, launched new frontline channels and AI translation, and developed a Power BI dashboard to measure internal communication KPIs and inform strategy adjustments.
STLed site-level communication and brand management, supervised content and audiovisual production, managed rebranding projects and events, and administered departmental budgets to align local initiatives with global corporate guidelines.
STSupported site communications and alignment with corporate messaging, contributing to internal campaigns and materials that aided Sensata Mexicali in achieving Q1 2022 recognition for RBA Gold certification adoption.
Marketing Assistant
Bridge Solutions Group
Jun 2018 - Aug 2019 (1 year 2 months)
Supported digital marketing and communication initiatives for international clients, contributing to graphic and web design, social media management, and lead generation to improve brand visibility and commercial results.
Education
Degrees, certifications, and relevant coursework
La Salle University
Master's Degree, Brand Strategy and Innovation
2022 -
Activities and societies: Courses in brand strategy, innovation, and related marketing topics; language skills: Spanish (native), English (advanced).
Enrolled in a Master's program in Brand Strategy and Innovation with focus on brand management and corporate communication.
UPUniversity of Passau
Media and Communication Studies
2017 - 2017
Activities and societies: Exchange program coursework.
Participated in an exchange program studying media and communication courses.
ACAutonomous University of Baja California
English Language / Test Preparation
Completed TOEFL ITP through the institution as evidence of English proficiency.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Social media
Job categories
Skills
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