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ELIZABETH FLORES

@elizabethflores1

Translation and localization specialist at MSD LATAM, adapting English and Spanish content and coordinating regulated campaigns.

Mexico

Message

At MSD (Merck Sharp & Dohme), I coordinated digital promotion and marketing channel campaigns across Latin America in a regulated pharmaceutical environment. I managed content and workflows through Veeva CRM and Veeva Vault, supporting compliant campaign delivery.

As a freelance consultant, I deliver English-to-Spanish translation, localization, and content adaptation for corporate clients, digital agencies, and international stakeholders. I also execute digital marketing campaigns and report on performance.

Earlier, I developed public health communications at SECRETARÍA DE SALUD (Government of Veracruz) and handled municipal communications at H. AYUNTAMIENTO DE XALAPA. My work has included adapting public-facing content, supporting media relations, and coordinating with stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant

Current

Self Employed

Jan 2020 - Present (6 years 9 months)

Delivers end-to-end translation, localization, and content adaptation services for corporate clients and digital agencies. Manages digital marketing campaigns, social media strategies, and reporting to optimize performance.

Translation Localization Content Adaptation Digital Marketing Social Media Management Reporting Analytics

Social Communication Advisor

Secretaría de Salud (Government of Veracruz)

Designed and implemented strategic communication plans and public health campaigns reaching millions of citizens. Authored and adapted press releases and digital media content, managing media relations and crisis communications.

Strategic Communications public health campaigns Press Releases Media Relations Crisis Communications

Promotion Coordinator LATAM

MSD (Merck Sharp & Dohme)

Coordinated multi-country digital promotion and marketing channel campaigns across Latin America within a regulated pharma environment. Managed content and workflows via Veeva CRM and Veeva Vault, ensuring regulatory compliance and seamless delivery.

VeevaCRM Veeva Vault Campaign Execution Regulatory Compliance Stakeholder Management Cross functional Coordination

Energy Relationship & Development Advisor

Office of the Governor (Veracruz)

Supported strategic communications, high-level stakeholder relations, and institutional affairs within the energy sector.

Strategic Communications Stakeholder Relations Institutional Affairs Energy Sector

Social Communication Advisor

H. Ayuntamiento de Xalapa

Managed public relations, internal and external communications, and social media channels for municipal government initiatives. Drafted official speeches, promotional collateral, and media advisories.

Public Relations Communication Skills Social Media Management Speechwriting Media Advisories