I've led product strategy, launch, and commercialization for three new products at Starian, including a product that reached R$200K MRR in under a year and another that achieved 300% of its first-year revenue target.
At Bridge Insights, I co-founded an AI-powered B2B product from 0→1. I own product vision, strategy, business model, and go-to-market, and built AI capabilities for feedback categorization, insight generation, and conversational analysis.
At Softplan, I pioneered an AI integration with WhatsApp that was adopted by 150+ companies on launch day. I also developed scalable integrations and led roadmap, research, prioritization, and product metrics across five-plus functions.
Previously at Prevision and Franklin Electric, I launched new revenue streams, turned 100+ customer ideas into development while maintaining NPS above 70, and managed product portfolios and international launches across the Americas.
