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marios andrianos

@mariosandrianos

I lead market intelligence and commercial due diligence engagements that inform investment, growth, and go-to-market decisions.

Greece

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What I'm looking for

I'm looking to lead market intelligence, commercial strategy, or due diligence work where I can turn complex market and customer data into decision-ready insights, develop teams, and support growth across new markets and client segments.

At Dialectica, I lead market intelligence engagements from proposal through delivery, creating tailored outputs that help clients make faster commercial decisions.

I’ve delivered commercial due diligence, market sizing, competitive analysis, voice-of-customer research, and growth assessments for private equity clients and portfolio companies across European and global markets.

I manage associates, coordinate cross-functional project teams, and work with senior leadership on go-to-market priorities, practice development, and international expansion for the Insights function.

Earlier at GWI, I analyzed global consumer-behaviour datasets and built automation tools for survey management and reporting. My background in applied psychology, economics, and decision-making helps me turn market and customer data into decision-ready intelligence.

Experience

Work history, roles, and key accomplishments

Manager, Commercial Insights

Dialectica

Mar 2025 - Jul 2026 (1 year 4 months)

Led market intelligence engagements end-to-end, improving proposal-to-delivery efficiency and enabling faster client decision-making. Built relationships with senior stakeholders and managed a team of 2 associates, coordinating cross-functional teams and contributing to international growth.

Market Intelligence Stakeholder Management Team Leadership Cross functional Coordination Project Management Commercial Strategy Customer Relationship Management Onboarding Coaching Performance Development Resourcing

Senior Associate, Insights

Dialectica

May 2023 - Feb 2025 (1 year 9 months)

Delivered commercial due diligence and market intelligence projects for PE clients, supporting growth, market-entry, and investment decisions. Translated market and customer data into decision-ready outputs including market sizing, competitive analysis, and growth assessments.

Commercial Due Diligence Market Intelligence Market Sizing Competitive Analysis Voice Of Customer Growth Strategy Data Analysis Client Management Project Management

Research Executive

GWI

Mar 2021 - May 2023 (2 years 2 months)

Conducted consumer-behaviour analysis across global syndicated datasets, producing insights that informed product, pricing, and commercial decisions. Managed relationships with international panel providers and developed automation tools to streamline survey management and reporting.

Data Analysis Survey Management Automation Quality Assurance Stakeholder Management Reporting

Venture Research Intern

Sylipsis

Jan 2019 - May 2019 (4 months)

Identified and evaluated funding opportunities and accelerator programmes for early-stage startups. Contributed to ecosystem research, business planning, and capital sourcing initiatives to support startup scaling.

Research Business Planning Capital Sources Startup Ecosystem Evaluation

Education

Degrees, certifications, and relevant coursework

University of Bath

Master of Science, Applied Psychology & Economic Behaviour

2019 - 2020

Grade: Distinction

Activities and societies: Courses: Psychological & Economic Perspectives in Decision-Making, Contemporary Issues in Decision-Making Science. Research Work: 1) Effect of dimensional prominence in decision-making; 2) Reference-dependent preferences.

MSc in Applied Psychology & Economic Behaviour with Distinction, focusing on decision-making science.

DEREE – The American College of Greece

Bachelor of Arts, Psychology

2013 - 2019

Grade: 2:1

Activities and societies: Courses: Analysis of Behavioural Data, Research & Experimental Methods, Organisational Psychology, Social Cognition, Managerial Economics. Held a Lab & Research Methods Assistant position for 2 years, supporting behavioural research, data analysis, guiding students in statistical tools and research applications.

BA in Psychology with a Minor in Economics, achieving a 2:1.