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Margarita Sertaridi

@margaritasertaridi

I build B2B SaaS partner ecosystems that open markets and grow revenue.

Netherlands
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What I'm looking for

I'm looking to build and scale partner ecosystems, open new markets, and own complex B2B SaaS revenue opportunities from prospecting through close, renewal, and expansion.

At Lansweeper, I'm building the MSP, reseller, and distributor channel across SEEMEA from near-zero. I've signed 40 partners, grown partner-sourced revenue 95% from €200K to €390K, and booked €300K in net-new revenue.

Previously at WCC, I built a government technology territory pipeline from scratch, grew revenue from €1M to €3.5M, and achieved 150% of quota for two consecutive years. I lead complex sales cycles and channel alliances from discovery through negotiation, close, renewal, and expansion.

Experience

Work history, roles, and key accomplishments

Lansweeper logoLA
Current

Partner Account Executive

Apr 2025 - Present (1 year 5 months)

Owns MSP, reseller, and distributor partner development across SEEMEA, recruiting partners through outbound prospecting and AI-assisted lead research. Signed 40 new partners, grew partner-sourced revenue 95%, and is building a distributor channel with a projected €714K in net-new ARR.

WC

Sales Manager

WCC

Oct 2020 - Apr 2025 (4 years 6 months)

Owned the full sales cycle for multi-million-euro government technology contracts, building territory pipeline from zero and growing revenue from €1M to €3.5M. Achieved 150% of quota in two consecutive years and won landmark accounts including the Border Guard of Georgia and Public Employment Services of Greece and Malta.

Education

Degrees, certifications, and relevant coursework

Athens University of Economics and Business logoAB

Athens University of Economics and Business

Key Account Management, Key Account Management

2022 - 2022

Completed a certification in Key Account Management at Athens University of Economics and Business in 2022.

Athens University of Economics and Business logoAB

Athens University of Economics and Business

Tailor-Made Negotiations, Negotiations

2022 - 2022

Completed a certification in Tailor-Made Negotiations at Athens University of Economics and Business in 2022.

Utrecht University logoUU

Utrecht University

Master of Science, International Management, Law, Economics and Governance

2018 - 2019

Pursued a Master of Science in International Management, Law, Economics and Governance at Utrecht University from 2018 to 2019.

University of Macedonia logoUM

University of Macedonia

Bachelor of Science, Economics

2011 - 2015

Earned a Bachelor of Science in Economics from the University of Macedonia from 2011 to 2015.

Tech stack

Software and tools used professionally

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