Remote or Europe-based marketing roles where paid media, brand and activation meet: EMEA campaigns, media strategy, partnerships and go-to-market. Open to consumer brands, tech, fintech and agencies; full-time or fixed-term.
Looking for a job
Marco Dieterich
@marcodieterich
Marketing manager, 6 years in EMEA paid media, retail marketing and brand activation. Ex-Vans, ex-Teads. IT · EN · FR.
ItalyWhat I'm looking for
Marketing manager with 6 years across paid media, retail marketing and brand activation. I connect brand, retail, agencies and local communities to turn strategy into consumer-facing projects, online and offline.
At Vans EMEA I managed a ~€6M paid media budget across 8 markets and 11 platforms, launching the brand's first Spotify, Pinterest and CTV campaigns. I then led retail marketing for ~200 stores and outlets with a €450K+ FY25 budget, including the relaunch of the London West End flagship and 16 community activations in 6 countries. Before that, at Teads, I sold media to brands and agencies and beat my sales target in 6 of 7 quarters.
Native Italian, fluent in English and French. I also translated The Hundred-Page Machine Learning Book into Italian, a first step into machine learning.
Back in Europe after a planned career break in Southeast Asia (Jul 2025 – Aug 2026). Open to EMEA marketing roles, remote or based in Europe.
Experience
Work history, roles, and key accomplishments
Retail Marketing Manager
Vans EMEA
Aug 2023 - Jun 2025 (1 year 10 months)
• €450K+ FY25 retail marketing budget for ~200 Vans stores and outlets in 8 EMEA markets.
• Led the London West End flagship relaunch (€200K+), from skate video to opening event and monthly community nights.
• Talent-led events (Little Simz x Dazed, Meet the Legends) and 16 activations in 6 countries with skate, surf and snow scenes.
Digital Media Manager
Vans EMEA
Jun 2022 - Aug 2023 (1 year 2 months)
• Managed allocation and tracking of a ~€6M FY23 paid media budget across 8 EMEA markets and 11 platforms.
• Led the central media agency from KPIs to weekly optimization; 2.3x planned website traffic on the MTE campaign.
• Launched Vans' first Spotify, Pinterest and CTV (DV360) campaigns and helped define CM360 tracking.
• Built a portfolio of 30+ media agencies and direct clients (LEGO, Edison, Pierre Fabre, Etro), beating target in 6 of 7 quarters.
• ~€1.5M in 2021 revenue (109% of target); self-serve platform at 219% of target in Q3 2021.
• Turned briefs into media strategies and managed the full cycle from pitch to reporting and renewal.
Education
Degrees, certifications, and relevant coursework
AC
Accenture
Digital Marketing Masterclass, Digital Marketing
Completed a Digital Marketing Masterclass with Accenture.
University of Groningen
Master of Science, Language & Cognition
Earned an MSc in Language & Cognition from the University of Groningen.
University of Pisa
Bachelor of Arts, Foreign Languages & Literature
Earned a BA in Foreign Languages & Literature from the University of Pisa.
Université Catholique de l'Ouest
Erasmus exchange year
Participated in an Erasmus exchange year at Université Catholique de l'Ouest.
ES
El Toro High School
AFS exchange year
Completed an AFS exchange year at El Toro High School in California.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
Italy
Spain
Portugal
Netherlands
Germany
FranceSalary expectations
45k+ EUR
Social media
Job categories
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