At Vans Italy, I led the Italian execution of EMEA marketing, coordinating seasonal product launches, integrated campaigns and retail activations across 60+ key accounts. I managed an approximately €900K annual budget, developed a real-time ROI tracking tool and led more than 50 events across Italy.
At Mama Chat, I led brand positioning and integrated communications through the launch of a new video-therapy service, including its go-to-market approach, PR and partnerships. As a freelance consultant, I now support organisations with brand positioning, go-to-market planning, integrated communications and creative direction.

