Open to opportunities

Linda Schiaffino

@lindaschiaffino

Message

E‑merchandising and paid media manager optimizing cross‑channel sales and KPIs.

France

Message

What I'm looking for

I seek cross‑functional roles where I can optimize marketplace and paid media performance, lead data‑driven campaigns, and collaborate with product, UX and sales teams to grow revenue and improve customer experience.

I am an e‑merchandising and paid advertising manager with cross‑channel experience in marketplace and online sales environments. I specialize in paid advertising, media campaign curation, content creation for CRM channels, and UX/shopping experience optimization.

Across roles at VEEPEE and Méanail/Plastimea, I have led onboarding of key partners, curated daily catalogs, managed banners and PIM processes, and optimized revenue through daily KPI tracking including margin, turnover, conversion rate and average basket.

I coordinate projects with Sales, Dev, Data, UI Design and Legal teams, run post‑sales analysis, forecasting and recommendations, and participate in tools and process improvement initiatives with IT and UX. I also create targeted marketing content—emails, push and trigger campaigns—to enhance customer engagement.

Fluent in French and Italian with proficient English, I bring hands‑on experience in marketplace operations (Amazon Seller Central, Prestashop), analytics (QlikSense, MicroStrategy), and collaboration tools (Jira, Confluence, Figma) to drive sell‑through and sales performance.

Experience

Work history, roles, and key accomplishments

Current

Media & Paid Advertising Manager

Current

Veepee

Jan 2025 - Present (1 year 1 month)

Owned paid advertising and media campaigns across display, CRM and search retail, optimizing UX and shopping experience and reporting KPIs (margin, turnover, lead acquisition/retention) to improve live and end-of-sales performance.

Paid Advertising CRM Marketing Retail KPIs Forecasting Campaign Management

Current

E-merchandiser Specialist

Current

Veepee

Jan 2023 - Present (3 years 1 month)

Onboarded key partners and curated daily marketplace catalogs, optimizing revenue and performance through KPI tracking (margin, sell-out, conversion rate, AOV) and coordinating brand integration across teams.

KPI Analysis CRM Onboarding Cross Functional Collaboration

Sales Coordinator

Veepee

Jan 2021 - Dec 2023 (2 years 11 months)

Managed inventory, adapted sales elements for market specifics and defined e-merchandising and pricing strategies to maximize sell-through, turnover and stock optimization across platforms.

Inventory Management Pricing Strategy Sales Forecasting Marketplace Operations Optimization

Education

Degrees, certifications, and relevant coursework

ESCG Business School Paris

Master's degree, International Business Management

Activities and societies: Sales development and enablement, operational marketing plan execution, KPI reporting and analysis

Master's degree in International Business Management with focus on sales, marketing, go-to-market orchestration, and performance monitoring.

Plastimea / Nutrimea / Méanail (work-study)

E-commerce / Product Management

2017 - 2019

Activities and societies: Go-to-market coordination, sales and marketing support, product listings, marketplace management

Work-study contract focusing on cross-channel management of beauty, health and nail care brands and e-commerce operations on Amazon Seller Central and Prestashop.