Manvi Srivastav

Defined ICPs for enterprise AI software development and led website optimization, driving 151K search impressions with a 20% increase. Collaborated with sales teams to develop battle cards and pitch materials.

Executed integrated brand and campaign initiatives across 10+ education and enterprise programs. Developed 15+ brand assets and analyzed engagement trends using GA4 and Mailchimp.

Built ICP-specific content and SEO strategies contributing to 6X revenue growth. Managed B2B marketing for international clients and executed global webinars and thought-leadership campaigns.

Led website revamp and landing page redesign to convert visitors into enrolled learners. Ran email marketing campaigns and introduced AI-generated YouTube Shorts as a new content channel.

Developed website content and social media strategy to strengthen brand engagement. Supported inbound lead generation programs and conducted analytics-based performance audits.

Created sales enablement materials supporting HR and leadership outreach. Assisted market-entry for EU partnerships and streamlined cross-functional execution.

Contributed to sales and market expansion initiatives for SME and mid-sized segments across EU regions. Supported LinkedIn engagement and campaign asset development for Netherlands-focused growth efforts.

Completed a certification in Social Media Marketing, covering key strategies and best practices.

Earned a Post Graduate Diploma in Business Management with a focus on Marketing.

Pursued an MBA in Marketing, gaining advanced knowledge in marketing strategy and management.

Completed a Bachelor of Applied Science in Microbiology, building a foundation in biological sciences.