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Maria Alejandra Morales Botero

@mariaalejandramorale

Product growth and GTM at PREY; cut product validation from six months to six weeks through buyer research and rapid testing.

Colombia

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At PREY, I improved MQL-to-SQL conversion by 25 percentage points and uncovered an ICP misalignment through customer and win/loss research. I also cut initial product validation from approximately six months to six weeks using buyer interviews, testing, explicit hypotheses, and AI-assisted prototypes.

At IOV LABS, I built the co-marketing function from scratch and coordinated activations for four DeFi partners, helping drive 20% month-over-month growth in new active users during Q4. At Microsoft, I grew Azure partner pipeline from less than $500K to more than $1.5M and achieved 107% of demand-generation targets.

Experience

Work history, roles, and key accomplishments

Growth Specialist, Product GTM 0-to-1

Prey

May 2023 - Mar 2026 (2 years 10 months)

Improved MQL-to-SQL conversion by 25 percentage points through lead profiling and dynamic routing. Rebuilt product positioning from AI-assisted sales-call analysis and customer research, and cut first product validation from six months to six weeks.

Lead Profiling Dynamic Routing Customer Research Win Loss Analysis Positioning AI Assisted Prototyping PLG Lifecycle Marketing Funnel Optimization Experimentation

Head of Co-Marketing, Partner Activation & Growth

IOV Labs

Apr 2022 - Mar 2023 (11 months)

Built the co-marketing function from scratch, formalizing partner agreements and co-investment rules. Coordinated activations for four DeFi partners, helping drive 20% month-over-month growth in new active users during Q4.

Co Marketing Partner Activations Partner Agreements (MOUs)Event Coordination Growth Strategy

Growth & GTM Manager

IOV Labs

Jun 2021 - Mar 2022 (9 months)

Established the partner growth operating model in an early-stage blockchain ecosystem, aligning Marketing and Partnerships around ROI, execution cadence, and partner sales enablement.

Partner Growth GTM Strategy Sales Enablement ROI Analysis Cross functional Alignment

Partner Channel Incentives Program Manager

Microsoft

May 2020 - Jun 2021 (1 year 1 month)

Launched four LATAM partner incentive programs on time and within budget, coordinating Finance, Legal, and Sales. Redesigned partner-facing incentive communications using design thinking.

Program Management Partner Incentives Cross functional Coordination Design Thinking Communication Skills

Strategy & UX Intern

Made Design & Innovation

Sep 2019 - Dec 2019 (3 months)

Conducted customer interviews, benchmarking, and concept evaluation.

Customer Interviews Benchmarking Concept Evaluation

Partner Channel Marketing Manager

Microsoft

Mar 2016 - Oct 2018 (2 years 7 months)

Expanded Azure partner pipeline from less than $500K to more than $1.5M by directing investment toward high-potential, industry-specific solution partners. Achieved 107% of demand-generation targets while diversifying the partner portfolio.

Partner Marketing Demand Generation Pipeline Growth Portfolio Diversification Investment Strategy