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Maniteja Rayilla

@manitejarayilla

Results-driven PPC and Google Ads Specialist delivering conversion-focused growth through data-driven optimization.

India
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What I'm looking for

I’m looking for a role where I can manage and optimize Google Ads end-to-end, use GA4 insights for performance reporting, and continuously improve CTR/CPC and conversion-focused lead generation through data-driven decisions.

I’m a results-driven PPC and Google Ads Specialist with hands-on experience managing and optimizing Search and Performance Max campaigns. I focus on campaign strategy, audience targeting, bid optimization, and performance analysis to maximize ROI and deliver measurable business results.

At Botup Technologies Private Limited (April 2025–Present), I create, manage, and optimize Google Ads campaigns for lead generation and business growth. I handle Search, Display, Demand Gen, Video, and Performance Max while monitoring performance metrics, running keyword and competitor research, analyzing search terms and user behavior, and refining targeting to improve lead quality.

I use Google Analytics 4 (GA4) to evaluate campaign effectiveness and find optimization opportunities, along with A/B testing to improve ad relevance and engagement. I also manage budgets and bidding strategies, refine keyword research, and apply negative keyword optimization to reduce wasted ad spend.

Experience

Work history, roles, and key accomplishments

BL
Current

Google Ads Specialist

Botup Technologies Private Limited

Apr 2025 - Present (1 year 2 months)

Created and optimized Google Ads campaigns for lead generation across Search, Display, Demand Gen, Video, and Performance Max, improving CTR through tighter keyword refinement and ad relevance. Analyzed search terms and campaign performance in GA4 to refine targeting, manage bids and budgets, implement negative keywords, and enhance lead quality.

Education

Degrees, certifications, and relevant coursework

PC

Pallavi Engineering College

Bachelor of Technology (B.Tech)

2018 - 2022

Completed a B.Tech at Pallavi Engineering College, Hyderabad, affiliated with Jawaharlal Nehru Technological University Hyderabad, from 2018 to 2022.

Tech stack

Software and tools used professionally

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