Maniteja Rayilla

I’m a results-driven PPC and Google Ads Specialist with hands-on experience managing and optimizing Search and Performance Max campaigns. I focus on campaign strategy, audience targeting, bid optimization, and performance analysis to maximize ROI and deliver measurable business results.

At Botup Technologies Private Limited (April 2025–Present), I create, manage, and optimize Google Ads campaigns for lead generation and business growth. I handle Search, Display, Demand Gen, Video, and Performance Max while monitoring performance metrics, running keyword and competitor research, analyzing search terms and user behavior, and refining targeting to improve lead quality.

I use Google Analytics 4 (GA4) to evaluate campaign effectiveness and find optimization opportunities, along with A/B testing to improve ad relevance and engagement. I also manage budgets and bidding strategies, refine keyword research, and apply negative keyword optimization to reduce wasted ad spend.