At DigiAlturas / PurposeDrivenMarketing, I plan and optimize paid campaigns, with Google Ads at the core. I build lead-generation campaigns around client requirements and business goals, and manage Search, Display, Video, and Shopping campaigns.
I validate conversion tracking through Google Tag Manager and Google Analytics, then use performance data to diagnose and improve campaigns. I also recommend landing-page changes and share reporting with actionable next steps.
At COGNIZANT (RESOURCE FOR GOOGLE), I developed campaign strategies, made channel and budget recommendations, and audited Google Ads campaigns for quality and policy compliance. Earlier, at YUPPTV INDIA PVT. LTD., I built and maintained an SEO strategy, researched keywords and competitors, and prepared analytics and ranking reports.
