At Haworth, Inc., I manage a $500K+ monthly advertising budget and site performance for a DTC ecommerce site with 10,000+ SKUs. A landing-page test I led increased conversion by 10%, and the site delivered its highest Q4 sales performance to date.
I launched the ecommerce presence for an acquired premium furniture brand, exceeding sales goals by month three. I also led personalized Trade and Business site experiences and B2B customer experience improvements that contributed to 40% year-over-year wholesale and B2B revenue growth.
At Boxed Water Is Better, I grew ecommerce to 30% of company revenue and owned P&L and marketing strategy across DTC and Amazon. Revenue grew 20%+ annually, while Amazon profit margins improved by 10%; one product launch became the top seller in its category within the first month.
I led the rebuild of boxedwater.com on Shopify 2.0 and developed ecommerce marketing across catalog optimization, advertising, and retention. Earlier, at Springthrough Consulting, my inbound strategy increased website traffic by 80% and session duration by 50% within one year.
