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Malu Lima

@malulima

Content strategist at VCA Construtora who developed lead-nurturing copy and built Justiça no Interior’s Instagram audience to over 5,000.

Brazil

Message

At VCA CONSTRUTORA E INCORPORADORA, I turned complex real estate information into accessible, persuasive copy and developed audience-focused campaigns to attract qualified leads.

I co-founded JUSTIÇA NO INTERIOR and led its content strategy, building its audience from scratch through SEO and social media and growing its Instagram presence to over 5,000 followers.

Across journalism and digital marketing, I’ve researched and written news, shaped content strategies, and created scripts, campaigns, and social content. At VITTALWEB MARKETING, I managed client communications and coordinated workflows across creative and commercial teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing Project Manager

Current

Vittalweb Marketing

Jan 2025 - Present (1 year 9 months)

Managed client communications and coordinated workflows across strategy, copywriting, design, video, paid media, and sales teams. Oversaw deadlines, deliverables, and team capacity.

Project Management Client Communication Workflow Coordination Team Management Asana ClickUp Trello

News Writer

Poder360

Jan 2024 - Jan 2025 (1 year)

Researched, fact-checked, and wrote timely news articles for a leading Brazilian digital news outlet. Delivered accurate, engaging, and concise content under tight deadlines while maintaining editorial standards.

Journalism Research Fact Checking News Writing SEO

Copywriter & Social Media Specialist

VCA Construtora e Incorporadora

Jan 2024 - Dec 2024 (11 months)

Wrote video and radio scripts, digital and print ad copy, and engaging social media captions. Applied storytelling to turn complex real estate information into accessible, persuasive content.

Copywriting Storytelling Social Media Video Scripting Radio Scripting Ad Copy

Co-Founder & Content Manager

Justiça no Interior

Jan 2020 - Jan 2024 (4 years)

Co-founded a legal news startup and led its content strategy. Built its audience from scratch through SEO and social media, growing its Instagram presence to over 5,000 followers.

Content Strategy SEO Social Media Instagram Legal News Audience Growth

Content Strategist

Blivion Company

Jan 2023 - Dec 2023 (11 months)

Developed content strategies for businesses transitioning into e-commerce. Created persuasive copy and digital assets for product launches and planned organic TikTok and Instagram Reels strategies.

Content Strategy Copywriting Ecommerce TikTok Instagram Reels Audience Engagement

B2B Marketing Strategist

Cicatriclin Franchising

Jan 2022 - Jan 2023 (1 year)

Planned and executed scalable B2B and B2C healthcare campaigns for franchise locations. Built email marketing funnels and educational ad campaigns, translating complex medical topics into accessible messaging.

B2B Marketing B2C Marketing Email Marketing Funnel Healthcare Campaign Management