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Angélica Klisievicz Lubas

@angelicaklubas

Senior Content Strategist, growing Grupo Massa’s digital traffic by over 300% and contributing to a YouTube channel surpassing 1 million subscribers.

Brazil

Message

What I'm looking for

I’m open to remote opportunities where I can use data, audience behavior, and AI to make content more efficient and scalable.

At AKL Comunicação, my independent consultancy, I create content strategies and branding for professionals and brands across industries. I work across SEO, copywriting, social media, and editorial planning, and I’m open to remote opportunities.

At Grupo Massa, I led digital content strategy for Rede Massa/Massa FM’s social channels and the Massa.com.br website. In 2024, I led a digital growth initiative that drove over 300% growth in digital platform traffic and contributed to the brand’s YouTube channel surpassing 1 million subscribers.

My work has also included coordinating content and editorial strategy for a Brazilian haircare influencer’s personal brand across Instagram, TikTok, YouTube, and WhatsApp. I bring a journalism background and use data, audience behavior, and AI to make content more efficient and scalable.

Experience

Work history, roles, and key accomplishments

Current

Founder & Content Director

Current

AKL Comunicação

May 2022 - Present (4 years 5 months)

Founded and directs an independent consultancy providing content strategy, communication consulting, and custom projects for professionals and brands across industries.

Content Strategy Branding SEO Copywriting Social Media Management Editorial Planning Influencer Marketing Video Scriptwriting

Senior Digital Content Analyst

Grupo Massa

Mar 2021 - Jun 2026 (5 years 3 months)

Led digital content strategy for social channels and the Massa.com.br portal, progressing from Junior to Senior Analyst. Drove over 300% growth in digital platform traffic and contributed to the YouTube channel surpassing 1 million subscribers.

SEO Copywriting Digital Journalism Social Media Strategy Video Scriptwriting Press Relations YouTube

Content Strategist & Copywriter

DDID – Evolution Through Design

May 2022 - Mar 2025 (2 years 10 months)

Delivered content strategy and copywriting for social media of multiple agency clients, including brand storytelling, campaign content, and account management.

Content Strategy Copywriting Social Media Brand storytelling Campaign Content Account Management

Communications Advisor

203 Comunicação

Nov 2019 - Mar 2021 (1 year 4 months)

Produced press releases and institutional content, managed social media and press relations, pitched story angles, covered events, and handled media clipping.

Press Releases Institutional Content Social Media Management Press Relations Media Clipping