makaay1221 User
@makaay1221user
Customer-centric marketing professional with expertise in digital marketing.
What I'm looking for
I am a customer-centric marketing professional with over 5 years of experience in both B2B and B2C environments. My expertise lies in SEO, SEA, content creation, website management, and lead generation. I am currently pursuing a Digital Marketing Specialist role where I can leverage my practical and academic knowledge to enhance marketing performance.
Throughout my career, I have successfully spearheaded significant projects, including a double website migration that improved user experience and SEO performance. My analytical skills have enabled me to conduct comprehensive Google Analytics and customer segmentation analyses, leading to optimized website structures and increased conversion rates. I am passionate about creating impactful marketing strategies that drive business growth and foster strong relationships with stakeholders.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Konica Minolta Sensing Europe
Oct 2022 - Jun 2025 (2 years 8 months)
Spearheaded a double website migration, transitioning 4 websites from Typo3 to Kentico and then to Content Stack within 7 months, by translating and updating content, optimizing user experience and SEO, enhancing search engine visibility and performance. Improved the general, product, and service forms through testing and marketing psychology principals, augmenting website's CRO from 931 RFQ form
Marketing Executive
Ikeuchi Europe B.V.
Feb 2021 - Sep 2022 (1 year 7 months)
Collaborated with a digital marketing agency on a website modernization project, implementing UI/UX design elements and optimizing WordPress contact forms. Created and honed SEO content such as blog articles, product and solution pages, case studies, and Google My Business posts, attracting over 16,000 new visitors and quadrupling clicks and impressions within 1 year.
Customer Service Guest Specialist
Booking.com
Feb 2020 - Jan 2021 (11 months)
Exceeded monthly KPI goals with high-quality customer service, consistently achieving a CSAT of over 90% for guest reviews. Received three consecutive quarterly appraisals for communication style and customer management.
Marketing Intern
Satocan Turismo
Oct 2018 - Mar 2019 (5 months)
Contributed to the Sales & Marketing Department by analyzing booking forecasts, managing reservations across extranets, and monitoring online sales channels. Assisted in implementing the Dingus distribution platform and coordinating marketing promotional campaigns.
Front Desk Agent
Room Mate Aitana Hotel
Dec 2017 - Sep 2018 (9 months)
Attained merit diplomas as the Most Mentioned Employee on online media for four consecutive months due to exceptional customer service. Coordinated and advised on business ideas that enhanced the quality of services and products offered by the hotel.
Brand Representative
Abercrombie & Fitch
May 2016 - Sep 2018 (2 years 4 months)
Demonstrated excellent customer service, earning recognition and praise from senior management for adhering to company standards. Conceptualized and orchestrated a process that augmented operations and customer services through a customer service handbook.
Marketing Intern
Satocan Turismo
Sep 2015 - Feb 2016 (5 months)
Supported senior management through benchmarking analyses, data modeling, occupancy-forecast studies, and customer satisfaction interviews. Administered 10 social-media accounts, driving follower growth of 340 on Facebook and 700 on Instagram in 6 months.
Kitchen Assistant/Stewarding
L'Entrecote et Les Dames Restaurant
Jan 2014 - Aug 2015 (1 year 7 months)
Assisted with kitchen operations and stewarding duties, ensuring cleanliness and efficiency. Supported the culinary team in food preparation and dishwashing.
Sales Associate
Puma Store
Aug 2014 - Jul 2015 (11 months)
Provided sales assistance and customer service in a retail environment. Managed inventory and maintained store presentation standards.
Education
Degrees, certifications, and relevant coursework
University of Groningen
Master’s Degree, Marketing Management
Completed a Master's Degree in Marketing Management. Focused on advanced marketing strategies and management principles.
Inholland University of Applied Sciences
Bachelor Degree, Tourism Management
Obtained a Bachelor's Degree in Tourism Management. My Bachelor Thesis, 'The Tourism Presentation of “The Valle de los Caidos” Monument', was published in the UK ATLAS Journal.
Spiru Haret University
Bachelor Degree, Economics
Earned a Bachelor's Degree in Economics. Developed a strong foundation in economic principles and analytical skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
alexspetcu.comPortfolio
alexspetcu.com/marketing-portfolioJob categories
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