Open to opportunities

Phuc Lam Nguyen Dang

@phuclamnguyendang

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Data-driven digital marketing and analysis graduate turning insights into growth.

Netherlands

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What I'm looking for

I’m looking for a role that blends digital marketing execution with data analysis—so I can build dashboards, track user behavior in tools like Google Analytics/HubSpot, and turn insights into measurable growth through experiments and automation.

I’m a data-driven digital marketing graduate based in the Netherlands, with hands-on experience in Google Analytics and HubSpot. I combine analyzing user behavior with translating data into actionable marketing insights, so decisions are grounded in what people actually do.

As a Digital Marketing Communication Intern, I onboarded Signify myCreation onto Architonic and analyzed 1+ year of website traffic and user behaviour to spot performance trends. I also supported 20+ front-end website updates using Sanity CMS, led visual rebranding with Adobe InDesign/XD/Illustrator, and increased social media engagement by 39,8% in 4 months through 10+ posts.

In data-focused work, I built an interactive Power BI dashboard using Python- and SQL-processed simulation data, and supported 30+ participants during a leaderboard event. I also collaborated on a smart city project using OpenAI to create digital personas, generating 40+ leads during Dutch Design Week by running live testing sessions and collecting qualitative user data.

From lead capture workflow design with HubSpot automation to SEO execution and dashboarding, I enjoy turning messy information into clear next steps. I’m drawn to roles where marketing and analytics work together—and where experiments are measured, iterated, and improved ethically.

Experience

Work history, roles, and key accomplishments

Digital Marketing Intern

E-Academy

Feb 2025 - Jul 2025 (5 months)

Analyzed 1+ year of website traffic and user behavior in Google Analytics and HubSpot to identify performance trends and support data-driven marketing decisions. Supported 20+ front-end website updates on Sanity CMS and increased social media engagement 39.8% in 4 months by publishing 10+ posts.

Google Analytics HubSpot Sanity CMS Social Media Marketing adobe indesign Adobe XD Adobe Illustrator Video Editing

Data Analyst

Municipality of Eindhoven

Sep 2024 - Nov 2024 (2 months)

Collaborated on a smart city project exploring ethical AI in citizen interaction, using OpenAI to create digital personas for one-on-one conversations. Generated 40+ leads during Dutch Design Week through live testing sessions and collected qualitative user data on AI ethics and user perception.

OpenAI Personas Conversational AI Lead Generation User Research Qualitative Data

Co-founder & Marketing Manager

SilliPops

Feb 2024 - Jun 2024 (4 months)

Co-founded SilliPops to help people quit smoking and worked in a cross-functional team of 5. Drove organic growth to 75+ users in the first week through SEO keyword optimization, Google Ads, and a search-focused content strategy.

SEO Optimization Google Ads Content Strategy Organic Growth Google Analytics HubSpot Marketing Analytics Cross Functional Collaboration

Data Programmer

Fontys ICT

Sep 2023 - Feb 2024 (5 months)

Processed raw simulation data and analyzed performance metrics using Python and SQL. Built an interactive Power BI dashboard to visualize player performance and ranking data and supported 30+ participants during the Fontys Innovation Insights day.

Python SQL Power BI Microsoft Excel Data Visualization Performance Metrics

Design Marketing Intern

Tangle Offline

Mar 2023 - Jul 2023 (4 months)

Completed three branding assignments to improve brand recognition among students. Produced 2 promotional videos for the company website and application using WordPress and Adobe Premiere Pro to support brand storytelling and engagement.

WordPress adobe indesign Adobe Premiere Pro Video Editing Branding Promo Video Content Publishing

Education

Degrees, certifications, and relevant coursework

e-Academy

Graduate Certificate in Digital Marketing Communication, Digital Marketing Communication

2025 -

Activities and societies: Digital marketing communication certificate completed Feb 2025–Jul 2025.

Completed a Graduate program in Digital Marketing Communication through e-Academy. The program ran during the Feb 2025 to Jul 2025 period.

Fontys University of Applied Sciences

Bachelor of Marketing Management, Marketing Management - Digital Business Concepts

2021 - 2025

Activities and societies: Minor in Data Driven Business Lab. Applied Google Analytics/HubSpot to analyze user behavior, build dashboards, and translate data into actionable marketing insights.

Bachelor in Marketing Management with a focus on Digital Business Concepts. Built data-driven marketing skills through hands-on work with Google Analytics and HubSpot, including analyzing user behavior and creating dashboards.