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Maite Gutierrez

@maitegutierrez

Growth marketing manager at Innovation Workshop who built multichannel e-commerce funnels with Klaviyo and Mailchimp automation.

Mexico

Message

What I'm looking for

I’m seeking a role like the one at NECTAR LIFE, combining paid media for e-commerce, multichannel funnels, and retention with Klaviyo.

At Innovation Workshop, I built multichannel conversion funnels with Klaviyo and Mailchimp automation for e-commerce clients. I also planned paid media and email strategies aligned with each client’s business objectives and budget.

As Planner & Performance at Innovation Workshop, I managed and optimized TikTok Ads, Meta Ads, and Google Ads campaigns, improving CTR and reducing CPA. I monitored campaign KPIs and used Looker Studio to present results to clients.

At Tecnosuiza SA de CV, I created and managed an in-house marketplace, integrating its catalog and optimizing product listings. I also developed and launched three SEO-friendly websites and managed digital campaigns.

Experience

Work history, roles, and key accomplishments

Current

Responsable de Compras

Current

Tecnosuiza SA de CV

Feb 2025 - Present (1 year 9 months)

Coordinated acquisitions and negotiated with key suppliers, focusing on operational efficiency and cost reduction.

Procurement Supplier Negotiation Cost Reduction Operational Efficiency

Planner & Performance

Innovation Workshop

Jul 2024 - Feb 2025 (7 months)

Managed and optimized paid media campaigns on TikTok Ads, Meta Ads, and Google Ads, improving CTR and reducing CPA. Monitored KPIs and applied SEO strategies to enhance organic visibility.

TikTokAds Meta Ads Google Ads Performance Marketing SEO KPI Monitoring Campaign Optimization

Brand Planner - Ejecutiva de Cuentas E-Commerce

Innovation Workshop

Oct 2021 - Jul 2024 (2 years 9 months)

Built multichannel conversion funnels with Klaviyo and Mailchimp automations. Managed email marketing campaigns and tracked ROI KPIs in Meta Ads and Google Ads, presenting results in Looker Studio.

Klaviyo Mailchimp Email Marketing Meta Ads Google Ads Looker ROI CTR CPA Funnel Database Management

Digital Marketing Manager

Tecnosuiza SA de CV

Dec 2016 - Apr 2021 (4 years 4 months)

Created and managed a proprietary marketplace, integrating catalog and optimizing product listings. Launched three SEO-friendly websites and managed digital campaigns (SEM and Social Ads) to maximize ROI.