M Ahsan Kareem
@mahsankareem
Senior Google Ads Strategist at Caspi Marketing Agency, lowering client CPA by 45% and delivering up to 4.2x ROAS.
PakistanWhat I'm looking for
At Caspi Marketing Agency, I manage full-funnel Google Ads campaigns for Roofing, HVAC, Law, and Medical clients, overseeing more than $500K in monthly ad spend. I reduced average client CPA by 45% within 90 days and achieved 3.5–4.2x ROAS across e-commerce and lead-generation accounts.
Previously, at Nafran, I grew roofing campaign lead volume by 280% in 90 days and helped increase HVAC client revenue by more than 200% year over year. I’ve also built conversion tracking and reporting with Google Tag Manager, GA4, and Looker Studio, and mentored junior PPC analysts.
Experience
Work history, roles, and key accomplishments
Senior Google Ads Strategist
Caspi Marketing Agency
Dec 2024 - Present (1 year 10 months)
Architect and manage full-funnel Google Ads campaigns for clients in Roofing, HVAC, Law, and Medical verticals, overseeing $500K+ in monthly ad spend. Reduced average client CPA by 45% within 90 days and achieved 3.5–4.2x ROAS on Performance Max campaigns.
Google Ads Strategist
Nafran
Jan 2018 - Nov 2024 (6 years 10 months)
Owned end-to-end Google Ads execution for a portfolio of 10–20 local business clients, managing cumulative ad spend exceeding $8M+. Scaled roofing client campaigns from $5K/month to $40K/month while maintaining a sub-$85 CPL, delivering 280% growth in monthly lead volume in 90 days.
Google Ads Strategist
Adslift Agency
Feb 2018 - Feb 2020 (2 years)
Managed Google Ads campaigns for a diverse client base spanning e-commerce, professional services, and local businesses, collectively managing $2M+ in annual ad spend. Designed and launched Google Shopping campaigns achieving 3.0+ ROAS and implemented remarketing strategies that improved conversion rates by 35%.
Education
Degrees, certifications, and relevant coursework
University of South Asia
Bachelor's Degree
Bachelor's degree from the University of South Asia in Lahore, Pakistan.
Availability
Location
PakistanAuthorized to work in
Salary expectations
Social media
Job categories
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