Open to opportunities

Mahima Dagliya

@mahimadagliya

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I’m a certified digital marketer specializing in email marketing and data-driven campaign optimization.

India

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What I'm looking for

I’m seeking a role that consistently challenges me, enhances my skill set, and allows me to apply my knowledge to deliver impactful business results—while continuously learning and improving.

I’m a certified digital marketer with a primary focus on Email Marketing, backed by my engineering background (B.Tech CSE). I develop data-driven marketing campaigns using analytical thinking, strategic planning, and problem-solving to achieve business goals and objectives.

I’ve worked as an Email Marketing Executive (Jr. and Sr.), owning end-to-end email planning, sequencing, scheduling, and execution. I specialize in behavioral segmentation, personalization (subject lines, pre-headers, CTAs, and body content), A/B testing, email list management and hygiene, and performance tracking through KPIs and analytics—also managing marketing automation on platforms like Listrak (and Listrak Gen Next), Klaviyo, Mailchimp, Hubspot, and Attentive, plus SMS/MMS campaign management. Alongside marketing, I bring content expertise from my earlier role as a Content/Academic Writer and I was recognized as “Employee of the Month” for original, structured, plagiarism-free delivery.

Experience

Work history, roles, and key accomplishments

Sr. Email Marketing Executive

Saevah:ServiceisinourDNA

Jan 2024 - Sep 2025 (1 year 8 months)

Led end-to-end email campaign planning, sequencing, scheduling, and execution across multiple customer journeys. Built behavioral segments, created personalized content, ran A/B tests, and used KPI and performance analytics to drive retention and conversion efforts.

Email Marketing Scheduling Listrak Klaviyo Mailchimp HubSpot Attentive Strategic Planning Segmentation Pre Header Email Journeys Audience Segmentation Performance Analysis A B Testing KPIs Retention Marketing Customer Survey Campaigns

Freelancer

May 2023 - Dec 2023 (7 months)

Worked on content/academic writing and social media management projects across multiple clients. Created SEO-focused content and supported campaign execution with design and performance tracking.

Academic Writing Social Media Management Canva Email Marketing Campaign Execution

Jr. Email Marketing Executive

Saevah:ServiceisinourDNA

Oct 2022 - Apr 2023 (6 months)

Planned and executed email and SMS marketing campaigns with client relationship support and campaign QA. Performed segmentation and personalization, set up analytics and A/B tests, and managed marketing automation using Listrak, Zaius, and Attentive.

Email Marketing Strategic Planning Client Relationship Management B2B Marketing Campaign Optimization SMS Marketing Campaign Planning Analytics A B Testing Marketing Automation Listrak Zaius Attentive Audience Segmentation Personalization Pre Header Deliverability

Content/Academic Writer

Alok Sr. Sec. School

Aug 2020 - Sep 2022 (2 years 1 month)

Researched, edited, and delivered original, plagiarism-free academic/content writing with accurate grammar and syntax. Produced audience- and customer-specific content using multiple citation styles and maintained readability and formatting quality.

Academic Writing Research Plagiarism Free Content Content Editing Formatting Readability Project Management