Open to opportunities

Prasanna De

@prasannade

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Results-driven Email Marketing Specialist with proven ROI success.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation in digital marketing, with opportunities for growth and collaboration.

I am a highly accomplished Email Marketing Specialist with over 3 years of experience in developing and executing impactful email and SMS marketing strategies. My expertise lies in leveraging Klaviyo for advanced automation and campaign design, which has enabled me to optimize customer journeys and significantly enhance marketing performance across diverse markets.

Currently, I spearhead email and SMS marketing initiatives for over 20 brands at Global eBrand, where I have successfully increased email and SMS ROI from 2.3x to 6.1x through continuous A/B testing and data-driven optimization. My previous roles have equipped me with a solid foundation in e-commerce operations, content writing, and community management, allowing me to approach marketing from a holistic perspective.

With a Bachelor of Science degree and several certifications in Google Ads, Email Marketing, and SEO, I am committed to staying ahead of industry trends and continuously improving my skills to deliver exceptional results for my clients.

Experience

Work history, roles, and key accomplishments

Current

Email Marketer

Current

Global eBrand

Mar 2023 - Present (2 years 5 months)

Spearheaded end-to-end email and SMS marketing initiatives for a portfolio of 20+ diverse brands across the competitive US and Canadian markets. Masterminded comprehensive email automation flows, segmentations, and campaign designs within Klaviyo, optimizing customer journeys and lifecycle marketing.

Klaviyo Mailchimp Smartpush Yotpo Shopify BigCommerce Shopline Google Analytics A B Testing Personalization

E-commerce Coordinator Intern

Global eBrand

Nov 2022 - Feb 2023 (3 months)

Managed Shopify product listings and catalog, enhancing discoverability. Executed TikTok ad campaigns for the USA market, achieving a 3.2 ROAS.

Shopify E Commerce Operations Product Listing

Content Writer

Ville D'Ambres Ltd

Aug 2021 - Feb 2022 (6 months)

Developed SEO-optimized blog posts and web content, improving search rankings. Managed Facebook pages, fostering community engagement.

SEO Content Writing Blog Content

Indian Community Manager

Collegedunia Web Pvt Ltd

Apr 2021 - Jul 2021 (3 months)

Led and managed the Indian student community, fostering engagement. Collaborated on community-building initiatives.

Community Management Engagement Collaboration Community Building Student Relations

Education

Degrees, certifications, and relevant coursework

Vivekananda Mahavidyalaya

Bachelor of Science, Science

2020 - 2023

Completed a Bachelor of Science degree, gaining foundational knowledge in various scientific disciplines. The curriculum provided a comprehensive understanding of core scientific principles and methodologies.