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Shruti KhaitanSK
Open to opportunities

Shruti Khaitan

@shrutikhaitan

Digital marketing executive focused on retention, automation, and conversion optimization.

India
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What I'm looking for

I seek roles focused on retention, email automation, and conversion optimization in collaborative teams where I can apply data-driven campaigns, template design, and segmentation to drive user engagement and growth.

I am a motivated digital marketer with hands-on experience in email campaigns, automation, retention marketing, and engagement-driven communication for eCommerce. I blend design, copywriting, and data analysis to create high-performing templates, automation journeys, and segmented outreach that boost conversions and repeat engagement.

At Gramstrong e-Services I executed targeted campaigns, built automated user-triggered journeys using Mailmodo and Netcore Cloud, designed reusable templates in Canva and Figma, and analyzed metrics to drive improvements. I also support website and communication enhancements for freelance NGO work, focusing on segmentation, UX improvements, and clearer communication flows.

Experience

Work history, roles, and key accomplishments

FP

Freelance Marketing Strategist

Freelance / NGO Project

Dec 2024 - Jun 2025 (6 months)

Advised an NGO on segmentation-based email outreach and revamped their WordPress site to improve structure and donor engagement between Dec 2024 and Jun 2025.

SS

Marketing Intern

Shikkha Educational Advisory Solutions

Nov 2022 - Dec 2022 (1 month)

Conducted competitor and market research and supported drafting of communications for marketing activities during a two-month internship.

Education

Degrees, certifications, and relevant coursework

JI

J.D. Birla Institute

Bachelor of Business Administration, Business Administration

2020 - 2023

Completed a Bachelor of Business Administration focusing on business fundamentals and practical marketing skills from 2020 to 2023.

SS

St. Michael’s School

Higher Secondary Certificate, Higher Secondary

2018 - 2020

Completed higher secondary education at St. Michael’s School from 2018 to 2020.

Tech stack

Software and tools used professionally

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Shruti Khaitan - Digital Marketing Executive - Gramstrong e-Services Pvt. Ltd. | Himalayas