SKShruti Khaitan
@shrutikhaitan
Digital marketing executive focused on retention, automation, and conversion optimization.
IndiaWhat I'm looking for
I am a motivated digital marketer with hands-on experience in email campaigns, automation, retention marketing, and engagement-driven communication for eCommerce. I blend design, copywriting, and data analysis to create high-performing templates, automation journeys, and segmented outreach that boost conversions and repeat engagement.
At Gramstrong e-Services I executed targeted campaigns, built automated user-triggered journeys using Mailmodo and Netcore Cloud, designed reusable templates in Canva and Figma, and analyzed metrics to drive improvements. I also support website and communication enhancements for freelance NGO work, focusing on segmentation, UX improvements, and clearer communication flows.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Gramstrong e-Services Pvt. Ltd.
Feb 2024 - Sep 2025 (1 year 7 months)
Executed targeted email, WhatsApp, and push campaigns and built automated journeys that significantly improved conversion and retention over a 1.5-year period; designed reusable templates and coordinated with creative teams to improve engagement metrics.
Freelance Marketing Strategist
Freelance / NGO Project
Dec 2024 - Jun 2025 (6 months)
Advised an NGO on segmentation-based email outreach and revamped their WordPress site to improve structure and donor engagement between Dec 2024 and Jun 2025.
Marketing Intern
Shikkha Educational Advisory Solutions
Nov 2022 - Dec 2022 (1 month)
Conducted competitor and market research and supported drafting of communications for marketing activities during a two-month internship.
Education
Degrees, certifications, and relevant coursework
J.D. Birla Institute
Bachelor of Business Administration, Business Administration
2020 - 2023
Completed a Bachelor of Business Administration focusing on business fundamentals and practical marketing skills from 2020 to 2023.
St. Michael’s School
Higher Secondary Certificate, Higher Secondary
2018 - 2020
Completed higher secondary education at St. Michael’s School from 2018 to 2020.
Availability
Location
IndiaAuthorized to work in
Job categories
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