Mahesh Sharma

Raised trial-to-sale conversion from 3% to 7% by adding a free trial, EMI option, and quarterly scholarship test. Own digital growth for Edfora.com and the FIITJEE franchise network, directing a marketing team across SEO, SEM, paid social, and marketing automation.

Built lead-generation strategy for Revenue Nomad, a B2B SaaS marketplace, and ran Meta paid acquisition for Ferry, a FinTech platform for US service workers.

Cut CAC 80% year on year by redesigning the marketing-to-sales funnel. Grew organic leads from about 15 to about 250 per month and raised lead-to-customer conversion from 3% to 12% with HubSpot workflows.

Cut CAC by 70% using the AARRR framework and raised team efficiency by 50%. Restructured a 34-person sales organization into 17 and rewrote the incentive policy, raising average monthly sales per person from INR 80K to INR 250K.

Built an SEO strategy that grew organic rankings 30% and organic traffic 50%. Ran PPC campaigns and raised conversion rate 50%.

Led SEO for 99acres.com and Jeevansathi.com, reaching top-3 Google rankings for about 200 keywords on 99acres.com and about 20 on Jeevansathi.com.

Ran on-page, off-page, and local SEO, with weekly and monthly reports and competitor analysis.

Pursued a Bachelor of Technology in Information Technology from 2006 to 2010.