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Saksham Verma

@sakshamverma9

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Growth Marketing Manager scaling acquisition, CRO, and lifecycle funnels with data-driven experiments.

India

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What I'm looking for

Looking for a growth-focused marketing role where I can drive user acquisition and revenue through performance marketing, SEO, and data-driven strategies. Experienced in scaling campaigns, optimizing funnels, and improving conversions through CRO and analytics.

I’m a Growth Marketing professional with 5+ years of experience across fintech and edtech, specializing in acquisition, conversion, and lifecycle funnels. I focus on scaling lead generation while improving efficiency through data-driven decision making.

I’ve built long-term organic traffic via SEO, accelerated growth through Google and Meta ads, and lifted conversions with landing page optimization and CRO experimentation. My work has helped increase qualified leads by 30–40% while reducing cost per lead.

In my recent roles, I’ve led growth marketing across multiple client engagements and created cross-channel plans to boost consumer acquisition and brand awareness. I’ve improved SEO and brand visuals using GA4, MetaSuite, and AI tools, and automated lead and email workflows with HubSpot, ConvertKit, and Zapier.

I also bring a hands-on mindset from consulting and delivering 100+ projects—combining performance marketing with SEO-optimized web experiences. I’ve built analytics dashboards using Excel, Power BI, and SQL to monitor KPIs, and I support teams with digital branding, CRO, and growth strategy.

Experience

Work history, roles, and key accomplishments

Current

Al Marketing Manager

Current

Rich Ventures Marketing

Nov 2023 - Sep 2025 (1 year 10 months)

Built and executed marketing strategies for multiple clients, driving 2x engagement through data-driven content and storytelling. Improved SEO and brand performance using GA4 and Meta tools. Automated lead and email workflows via HubSpot, ConvertKit, and Zapier, while collaborating with teams on high-performing campaigns.

AI Marketing Performance Marketing SEO Content Strategy Marketing Automation Email Marketing Campaign Management Analytics

Head of Marketing

Invest Vidhi

Nov 2023 - Sep 2025 (1 year 10 months)

Created and implemented cross-channel marketing plans to boost consumer acquisition and brand awareness.
Increased consumer engagement and retention through user research and UI/UX enhancements.
Data-driven strategies were put into action, coordinating marketing efforts with growth goals.
Led creative digital projects that increased qualified lead generation and brand exposure

Growth Strategy Performance Marketing Lead Generation CRO SEO Marketing Analytics UI UX Design Marketing Automation

Admission Counselor

UpGrad Abroad

Aug 2023 - Nov 2023 (3 months)

• Increased enrollment rates by guiding students through educational and career pathways
• Improved engagement by refining outreach using data-driven insights

Lead Qualification CRM Pipeline Management Salesforce CRM Email Communication Data Tracking performance reporting

Independent Growth Marketing Consultant

Freelance Marketing

May 2019 - Jun 2023 (4 years 1 month)

Delivered 100+ successful marketing projects across multiple industries by building performance marketing and SEO-optimised websites that increased traffic and conversions. Created analytics dashboards to monitor KPIs and advised startups on digital branding, CRO, and growth strategy to drive revenue.