At OPTISERV SOLUTIONS PVT LTD, I managed Google Ads and Meta Ads campaigns for international iGaming brands across Australia, Germany, New Zealand, Israel, and MENA markets. I planned and optimized paid acquisition campaigns, testing creatives, audiences, and landing pages.
I monitored CTR, CPC, CPA, conversion rate, and ROAS, and supported budgeting, reporting, and performance analysis. My work also included acquisition-focused ad copy and promotional messaging, alongside support for engagement and retention initiatives.
