Open to opportunities

Ritisha Chowdhury

@ritishachowdhury

Message

I optimize Meta ad campaigns to improve D2C conversions, ROAS, and customer acquisition.

India

Message

What I'm looking for

I'm looking for a performance marketing role where I can manage and optimize paid campaigns, use data to improve conversions and ROAS, and help brands scale through effective Meta advertising.

I manage and optimize Meta advertising campaigns for D2C brands, building conversion-focused campaign structures, audience targeting, ad creatives, and funnel strategies.

During a six-month performance marketing internship, I monitored ROAS, CTR, CPC, and CPA, using A/B testing, audience segmentation, and budget scaling to improve campaign performance.

At ChatDMC, I tracked campaign performance and coordinated with teams to improve marketing effectiveness and campaign delivery. I also supported digital campaign execution and performance reporting.

Alongside freelance digital marketing projects, I’ve managed social media pages for small businesses, created promotional content and Canva creatives, and helped improve online visibility and audience engagement.

Experience

Work history, roles, and key accomplishments

Operations Executive

ChatDMC

Nov 2024 - Mar 2025 (4 months)

Monitored campaign performance metrics and coordinated with teams to improve marketing effectiveness. Assisted in digital campaign execution and performance tracking, and ensured smooth communication between clients and internal teams.

Campaign Monitoring Performance Monitoring Client Communication Team Coordination

Pre-Sales Executive

Kaarryam Realty

May 2023 - Aug 2023 (3 months)

Managed customer inquiries and generated leads through digital and offline channels. Supported promotional campaigns and marketing activities, maintained CRM records, and improved lead follow-up processes.

Lead Generation CRM Customer Engagement Promotional Campaigns

Meta Ads Intern

Performance Marketing Internship

Managed and optimized Meta advertising campaigns for multiple D2C brands, including campaign structure, audience targeting, and funnel strategies. Monitored performance metrics such as ROAS, CTR, CPC, and CPA, and implemented A/B testing and budget scaling.