At DigiPanda Consulting Pvt Ltd, I lead full-funnel optimization across landing pages, checkout, and booking flows. I track Cost per Booking and Cost per Visit against revenue to guide budget allocation, and use Microsoft Clarity and GA4 to identify conversion drop-offs.
I generated qualified B2B leads at an average CPL of INR 100 and drove 1,894 enrollments for ODA Classes at a CPR of INR 588. Earlier, as a Performance Marketing Executive, I achieved 5× ROAS for an e-commerce brand and managed INR 18 lakh/month in ad budgets.
