Kaveri Golashetti

I’m a results-driven Paid Media professional with 1+ year of experience planning, executing, and optimizing digital advertising campaigns across Google Ads and Meta Ads. I focus on performance marketing metrics—CTR, CPC, CPA, and ROAS—to improve campaign outcomes with a practical, analytical approach.

In my current role as a Digital Media Associate, I manage campaign setup and ongoing optimization, including keyword research, audience targeting, and budget management. I run A/B testing on ad creatives and copies, support conversion tracking and campaign performance analysis, and generate weekly performance reports using Excel and analytics tools.

Earlier, I supported marketing initiatives as a Marketing Intern for customer retention strategy—conducting research, collecting customer feedback, and recommending ways to improve engagement and repeat purchase behavior. With an MBA in Marketing & Finance and certifications in Email Marketing and Data Analysis Using Excel, I bring both marketing fundamentals and data-driven discipline to every campaign.