Mahalakshmi Hundekar
@mahalakshmihundekar
Quality Auditor and digital marketing specialist optimizing Amazon Sponsored Ads, DSP, and compliance-ready workflows.
IndiaWhat I'm looking for
I’m a Results-driven Quality Auditor and Digital Marketing Specialist with 5 years and 11 months of cross-industry experience spanning quality audit, compliance documentation, and multi-channel digital marketing. I audit advertiser-ready campaign outputs for SOP adherence, classify defects with scoring rubrics, and run Root Cause Analysis to drive continuous improvement—so teams launch with accuracy and confidence.
Across Amazon advertising and programmatic workflows, I’ve worked deeply with Sponsored Ads and Display metrics (including ACoS, RoAS, vCPM, Viewability, CTR, CPC, Frequency, and Budget Utilization) and with targeting setups like remarketing, lookalikes, and contextual segments. I also use Claude AI, ChatGPT, and Make.com to optimize audit workflows and automate content processes, and I’m certified in Amazon Sponsored Ads and Amazon DSP Campaigns.
Experience
Work history, roles, and key accomplishments
Quality Analyst & Content
Aavana Corporate Solutions
Oct 2024 - Present (1 year 7 months)
Audited advertiser-ready campaign outputs to ensure zero policy violations before go-live, including display workflow reviews for targeting, budget, creatives, and trafficking accuracy. Drove outcomes including 30% organic traffic growth, 25% email engagement uplift, 30% social follower growth, 150+ qualified leads, and reduced content production time by 40% using Claude AI/ChatGPT/Make.com.
Assistant Manager - Compliance
HDFC Bank Ltd
Dec 2020 - Jun 2024 (3 years 6 months)
Maintained compliance audit documentation with zero deficiency across 3+ annual internal reviews under RBI and AML guidelines, ensuring SOP-standardized regulatory reporting. Authored and reviewed compliance/AML documents, translated complex regulations into plain-language customer communications, and developed SOPs adopted branch-wide.
Associate Copywriter
Aavana Corporate Solutions
May 2019 - Oct 2020 (1 year 5 months)
Produced conversion-optimized website, email, social, and PPC copy while reviewing deliverables against brand guidelines and quality checklists. Managed social media end-to-end and supported SEO execution through keyword research, on-page updates, competitor analysis, and A/B tested headlines and CTAs.
Education
Degrees, certifications, and relevant coursework
KLE Dr. M.S. Sheshgiri College of Engineering & Technology
Master of Business Administration (MBA), Finance & Marketing
Completed an MBA with a focus on Finance & Marketing. Graduated in 2019.
Godutai Doddappa Appa
Bachelor of Commerce, Accounts & Finance
Completed a Bachelor of Commerce with a focus on Accounts & Finance. Graduated in 2016.
Availability
Location
IndiaAuthorized to work in
United StatesPortfolio
notion.so/Mahalakshmi-Hundekar-Content-Writer-AI-Content-Strategist-34710705dd088019b1a0d501a83c233fSalary expectations
Job categories
Skills
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