Madison Holroyd
@madisonholroyd
SEO strategist and growth specialist delivering link building, CRO, and content wins.
What I'm looking for
I’m an SEO Growth Strategist with experience supporting multiple SaaS B2B clients, managing link-building targets (10–40 links/month), and driving quarter-to-quarter growth through competitor analyses and market research. I coordinate cross-team work across SEO content specialists, SEO tech specialists, and link builders, and I manage delivery and client-side implementation in Asana.
Previously, I worked in-house as an SEO Content Executive at Virgin Media, where I led site-wide content audits for the mobile section and helped shape content strategy and optimized briefs. Before that, I was an SEO Executive at Novos, managing clients end-to-end with deep keyword research, content/competitor/tech audits, and forecasting—while partnering with PR teams to ideate campaigns.
Experience
Work history, roles, and key accomplishments
SEO Growth Strategist
Skale
Oct 2021 - Nov 2022 (1 year 1 month)
Led SEO growth strategies for multiple B2B SaaS clients, including link-building targets and competitor-driven quarterly planning. Planned and executed CRO tests and delivered client reporting on results, including clicks up 636% and free trials up 282% (Nov 2021–Nov 2022).
SEO Content Executive
Virgin Media
Apr 2021 - Oct 2021 (6 months)
Performed site-wide content audits for the Virgin Media mobile section and helped define content strategy based on findings. Coordinated delivery of SEO content briefs for writers and supported the writing team with optimized page copy.
SEO Executive
Novos
Feb 2019 - Apr 2021 (2 years 2 months)
Managed E-commerce B2C SEO accounts end-to-end by running site-wide content, competitor, and technical audits to create strategies and drive projects to completion. Conducted deep keyword research and content briefing, handled client relationships and reporting, and supported PR campaign ideation; achieved organic traffic growth over 100% and a 42% increase in keywords ranking in the top 3 (2019–2
Education
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Madison hasn't added their education
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