Open to opportunities

Madison Holroyd

@madisonholroyd

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SEO strategist and growth specialist delivering link building, CRO, and content wins.

Switzerland

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What I'm looking for

I’m looking for an SEO-focused role where I can lead growth strategy across link building, content, and technical SEO, run CRO testing, and collaborate with teams and clients to deliver measurable results.

I’m an SEO Growth Strategist with experience supporting multiple SaaS B2B clients, managing link-building targets (10–40 links/month), and driving quarter-to-quarter growth through competitor analyses and market research. I coordinate cross-team work across SEO content specialists, SEO tech specialists, and link builders, and I manage delivery and client-side implementation in Asana.

Previously, I worked in-house as an SEO Content Executive at Virgin Media, where I led site-wide content audits for the mobile section and helped shape content strategy and optimized briefs. Before that, I was an SEO Executive at Novos, managing clients end-to-end with deep keyword research, content/competitor/tech audits, and forecasting—while partnering with PR teams to ideate campaigns.

Experience

Work history, roles, and key accomplishments

SEO Growth Strategist

Skale

Oct 2021 - Nov 2022 (1 year 1 month)

Led SEO growth strategies for multiple B2B SaaS clients, including link-building targets and competitor-driven quarterly planning. Planned and executed CRO tests and delivered client reporting on results, including clicks up 636% and free trials up 282% (Nov 2021–Nov 2022).

SEO Strategy Link Building Competitor Analysis Market Research CRO Testing SEO Reporting Project Management Asana Google Search Console

SEO Content Executive

Virgin Media

Apr 2021 - Oct 2021 (6 months)

Performed site-wide content audits for the Virgin Media mobile section and helped define content strategy based on findings. Coordinated delivery of SEO content briefs for writers and supported the writing team with optimized page copy.

Content Auditing Content Strategy SEO Content Briefs On Page Optimization Keyword Research Google Analytics Google Search Console

SEO Executive

Novos

Feb 2019 - Apr 2021 (2 years 2 months)

Managed E-commerce B2C SEO accounts end-to-end by running site-wide content, competitor, and technical audits to create strategies and drive projects to completion. Conducted deep keyword research and content briefing, handled client relationships and reporting, and supported PR campaign ideation; achieved organic traffic growth over 100% and a 42% increase in keywords ranking in the top 3 (2019–2

Technical SEO Competitive Analysis Keyword Research Content Strategy Content Briefing Client Management