Madiha Saleem
@madihasaleem
I build data-driven social campaigns that generate qualified leads and improve advertising ROI.
PakistanWhat I'm looking for
I've led digital marketing for Sitara Developers, managing a $500K+ annual Meta Ads budget and reducing average CPL by 30% while increasing engagement by 120% within 12 months.
Across real estate, technology, food, retail, and international campaigns, I've built lead-generation funnels, content strategies, retargeting campaigns, and conversion-focused creatives for brands including NexHome, Kanguru Tech, Pink Oven, The Kebab Lab, and Freestart Digital.
I bring 13+ years of experience in social media strategy, paid advertising, analytics, team leadership, and multi-brand campaign management. I've also delivered a 200% uplift in organic traffic, generated 3,000+ affiliates and $2M+ in additional revenue, and helped grow overall revenue by 18%.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketer
Sitara Developers Pvt Ltd
Jan 2022 - Present (4 years 7 months)
Developed and executed multi-channel social media strategies, increasing engagement by 120% within 12 months. Managed a $500K+ annual ad budget across Meta Ads with average CPL reduction of 30%.
Education
Degrees, certifications, and relevant coursework
University of Central Punjab
Master of Business Administration, Marketing
2005 - 2009
Pursued an MBA in Marketing, gaining comprehensive knowledge in marketing strategies and business management.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Website
madihasaleem.comJob categories
Skills
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