At Max Taxation & Financial Services, I led digital marketing strategy and paid media execution across Meta, Google, and display advertising, managing eight concurrent campaigns and $250K in annual media spend. Through creative testing, audience targeting, and landing page improvements, I reduced customer acquisition costs by 22%.
I also built performance dashboards and tracking methods using GA4, Power BI, and Looker Studio, saving six hours per week in reporting time. At Pakistan Embassy, I implemented automated reporting that reduced manual errors by 40% and improved campaign analysis efficiency by 30%.
