Zohaib MirzaZM
Open to opportunities

Zohaib Mirza

@zohaibmirza

Results-driven digital marketing professional with over 5 years experience.

Pakistan
Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a results-driven Digital Marketing Professional with over 5 years of experience in strategy development, SEO, SEM, paid media, brand management, and e-commerce. I have a proven track record of driving engagement, increasing lead quality, and improving online visibility through data-led marketing strategies. My ability to deliver measurable business outcomes and lead high-performing teams across multi-channel platforms has been a cornerstone of my career.

Currently, I serve as the Sr. Manager of Digital Marketing at OZ Group, where I lead the end-to-end digital strategy across multiple business verticals. My key achievements include planning and executing full-funnel marketing campaigns that consistently drive a 35-50% increase in eCommerce sales and improving ROAS by up to 3X. I am adept at managing and optimizing paid media campaigns across various platforms, ensuring that each campaign is tailored to meet the specific needs of diverse global markets.

Experience

Work history, roles, and key accomplishments

OG
Current

Sr. Manager Digital Marketing

OZ Group

Dec 2022 - Present (2 years 8 months)

Led the end-to-end digital strategy across multiple business verticals, including e-commerce, real estate, automotive, and food & beverage. Planned and executed full-funnel marketing campaigns that drove a consistent 35–50% increase in eCommerce sales and improved ROAS by up to 3X across multiple brands.

Education

Degrees, certifications, and relevant coursework

Superior University logoSU

Superior University

Bachelor of Engineering Technology, Engineering Technology

2015 - 2019

Completed a Bachelor of Engineering Technology program. The curriculum focused on foundational engineering principles and practical applications.

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