Open to opportunities

Zohaib Mirza

@zohaibmirza

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Results-driven digital marketing professional with over 5 years experience.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a results-driven Digital Marketing Professional with over 5 years of experience in strategy development, SEO, SEM, paid media, brand management, and e-commerce. I have a proven track record of driving engagement, increasing lead quality, and improving online visibility through data-led marketing strategies. My ability to deliver measurable business outcomes and lead high-performing teams across multi-channel platforms has been a cornerstone of my career.

Currently, I serve as the Sr. Manager of Digital Marketing at OZ Group, where I lead the end-to-end digital strategy across multiple business verticals. My key achievements include planning and executing full-funnel marketing campaigns that consistently drive a 35-50% increase in eCommerce sales and improving ROAS by up to 3X. I am adept at managing and optimizing paid media campaigns across various platforms, ensuring that each campaign is tailored to meet the specific needs of diverse global markets.

Experience

Work history, roles, and key accomplishments

Current

Sr. Manager Digital Marketing

Current

OZ Group

Dec 2022 - Present (2 years 8 months)

Led the end-to-end digital strategy across multiple business verticals, including e-commerce, real estate, automotive, and food & beverage. Planned and executed full-funnel marketing campaigns that drove a consistent 35–50% increase in eCommerce sales and improved ROAS by up to 3X across multiple brands.

Digital Strategy SEO SEM Paid Media Ecommerce Google Ads Meta Ads YouTube Ads GA4 Google Tag Manager Looker Studio Madgicx HubSpot Metricool

Digital Media Manager

PISTECHS

Jun 2021 - Present (4 years 2 months)

Led multi-platform digital marketing strategy for SaaS products, including paid media, social content, and community engagement. Managed cross-channel campaigns to drive user acquisition, free trial sign-ups, and subscription conversions.

Digital Marketing Strategy Paid Media Social Media Marketing User Acquisition SaaS Marketing Data Analysis Campaign Optimization Cross Functional Collaboration

Social Media, PPC & E-commerce Expert

FLY DIGITALY AGENCY

Apr 2021 - Present (4 years 4 months)

Conducted daily updates to social media profiles to boost the company's online presence. Analyzed Google Ads & social media campaigns for effectiveness and made recommendations for improvement to increase engagement & sales.

Social Media Management PPC Google Ads ROI Optimization Retargeting Conversion Tracking Campaign Analysis

Digital Marketing & SEO Expert

Horizon Hospital Lahore

May 2020 - Present (5 years 3 months)

Developed marketing content such as blogs, promotional materials, and advertisements for social media. Performed ongoing keyword research and implemented content recommendations for organic SEO success.

Keyword Research Google Analytics On Page SEO Digital Marketing SEO Content Marketing

Digital Marketing Internship

ICT Training

Dec 2019 - Present (5 years 8 months)

Assisted with the development and implementation of social media strategies, as well as monitoring and responding to social media interactions. Assisted with the optimization of website content for search engines.

Social Media Management SEO Paid Advertising Market Research Campaign Management