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Abu zarAZ
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Abu zar

@abuzar

Digital marketer optimizing brand growth through impactful strategies.

Pakistan
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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing skills while fostering a collaborative and innovative company culture.

I am a dedicated digital marketer with a focus on optimizing brand growth online. My journey began with a strong foundation in business administration, and I have since honed my skills in digital marketing through hands-on experience as a Digital Marketing Intern at CosignTheta. Here, I develop and execute comprehensive marketing strategies on Meta Ads, ensuring alignment with the company's goals.

My role involves not only creating effective sales campaigns but also collaborating with my team to manage CRM workflows and marketing automation using HubSpot. I take pride in my ability to implement tools like Meta Pixel, GTM, and Microsoft Clarity, which enhance behavioral tracking and provide valuable data insights. I am passionate about continuous improvement and eager to upskill in this dynamic field.

Experience

Work history, roles, and key accomplishments

CO
Current

Digital Marketing Executive

CosignTheta

Mar 2025 - Present (10 months)

Developing and executing comprehensive marketing strategies and campaigns on Meta Ads/Facebook ads, TikTok ads and LinkedIn ads that align with the clients's goals and objectives. Optimizing brands with paid ads internationally. Worked with more than 35 clients across USA, Europe, Ireland, Australia and Middle east.

Achieved 17X, 15X and 11X Return on ad spend on Facebook ads

Education

Degrees, certifications, and relevant coursework

FK

Federal Urdu University, Gulshan Campus, Karachi

Bachelors of Business Administration, Business Administration

Pursued a Bachelor's degree in Business Administration, focusing on core business principles and practices. Developed a strong foundation in management, marketing, and finance.

GK

Govt. Degree College Asifabad, Karachi

Intermediate in Computer Science, Computer Science

Completed Intermediate studies with a focus on Computer Science. Gained foundational knowledge in computer principles and related subjects.

Tech stack

Software and tools used professionally

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Abu zar - Digital Marketing Executive - CosignTheta | Himalayas