MADHULIKA BHARDWAJ
@madhulikabhardwaj
Business development and digital marketing leader driving growth and brand visibility.
IndiaWhat I'm looking for
I am a business development and digital marketing professional with 5+ years of experience driving growth, brand transformation, and market expansion across HR, fintech, hospitality, and real estate. I specialize in lead generation, stakeholder engagement, CRM management, and customer acquisition and retention.
I have led integrated marketing and sales strategies, built high-trust client partnerships, and executed data-driven campaigns that increased brand visibility and generated significant leads. My background includes recruiting and sourcing top IT talent, managing vendor relationships, and improving customer satisfaction through effective CRM and outreach.
I am known for a collaborative mindset, clear focus on business outcomes, and the ability to translate complex value propositions into actionable messaging. I also deliver training in personality development, public speaking, and customer-facing skills to uplift team performance and client experience.
Experience
Work history, roles, and key accomplishments
Developed customer engagement strategies and provided support on financial applications, boosting retention through consistent personalized communication and prompt issue resolution.
IT Recruiter
OptimHire
Nov 2022 - Jan 2023 (2 months)
Marketed tech roles and sourced IT talent via LinkedIn and job boards, managing candidate databases and improving time-to-hire through targeted sourcing and employer-branded recruitment messaging.
Training & Personality Development Manager
Planet Spark
Nov 2020 - Oct 2021 (11 months)
Developed and delivered online training modules on body language, personal branding, and public communication, improving learner engagement and progression through tailored workshops and one-to-one coaching.
Business Development Manager
Elemental Realty Pvt Ltd.
Mar 2019 - Apr 2020 (1 year 1 month)
Spearheaded integrated marketing and sales strategies for real estate projects, increasing lead generation and improving customer satisfaction through CRM-driven feedback analysis and vendor-managed campaigns.
Education
Degrees, certifications, and relevant coursework
Institute of Hotel Management, Jaipur
Bachelor of Science, Hospitality and Hotel Administration
Earned a B.Sc. in Hospitality and Hotel Administration with coursework and practical training in hotel operations.
Army Public School, New Delhi
Higher Secondary Certificate, Senior Secondary - PCM, Computer Science
Completed 10+2 with PCM (Physics, Chemistry, Mathematics), Computer Science and English.
Institute of Management
Post Graduate Diploma in Management, Operations, Supply Chain Management & Marketing
2019 -
Completed a PGDM in Operations, Supply Chain Management & Marketing as part of a dual country programme in Dubai and Hyderabad.
Availability
Location
IndiaAuthorized to work in
Job categories
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