Open to opportunities

Madeline Vorrias

@madelinevorrias

Message

I build revenue-driving e-commerce email campaigns, flows, and customer journeys.

Australia

Message

What I'm looking for

I'm looking for a digital marketing or e-commerce role where I can build revenue-driving email, SMS, and website campaigns while combining marketing strategy, creative execution, and brand-aligned storytelling.

I've driven $1M+ in e-commerce revenue through high-performing campaigns, automated flows, and segmentation strategies. At Boo Beauty Bar, I lead digital marketing across email, SMS, social media, Shopify, creative assets, packaging, and influencer partnerships.

I've also developed lifecycle email flows for e-commerce brands at Strike Copy and created weekly email and Instagram content for Sarah X Studio's UGC Creators Club. As a Fashion Marketing graduate from Collarts, I bring graphic design, product development, and fashion editorial experience, including trend articles for Fashion Field Magazine.

Experience

Work history, roles, and key accomplishments

Email Marketing Strategist

Strike Copy

Jan 2026 - Present (8 months)

Developed and executed strategic lifecycle email flows for e-commerce brands, including welcome, abandoned checkout, and post-purchase sequences. Wrote high-converting email sequences aligned with brand voice and customer journey, while managing multiple client projects simultaneously.

Email Marketing Lifecycle Marketing Klaviyo Copywriting Project Management