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Katelynn Osborne

@katelynnosborne

eCommerce Marketing Strategist behind an independent brand with 900+ Etsy sales and a segmented Klaviyo lifecycle email system.

Australia

Message

I built an independent eCommerce brand from the ground up, generating 900+ Etsy sales and 200+ five-star reviews while cultivating repeat customers. I designed a Klaviyo lifecycle email system with a segmented four-email welcome flow, personalized customer nurturing, and a two-email re-engagement automation.

For the brand, I created promotional campaigns for product launches and seasonal offerings, and designed a lead magnet in Adobe InDesign. I also built and optimized a Squarespace website with SEO blog content, email capture, and conversion-focused design.

As a freelance website designer and SEO specialist, I designed websites using Squarespace, WordPress, and HTML/CSS, and wrote SEO-optimized content and metadata. At Ceduna Foreshore Hotel, I manage venue operations, customer relationships, rosters, and supplier relationships.

Experience

Work history, roles, and key accomplishments

Current

Hospitality Operations & Management

Current

Ceduna Foreshore Hotel

Aug 2026 - Present (3 months)

Managed daily venue operations and supervised cross-functional teams to improve operational efficiency and maintain service standards.

Operations Management Team Leadership Customer Service Upselling Inventory Management

Current

Founder & eCommerce Marketing Strategist

Current

Empress Witch Tarot

Jan 2022 - Present (4 years 10 months)

Built an independent eCommerce brand from the ground up, generating 900+ Etsy sales and 200+ five-star reviews. Designed a Klaviyo lifecycle email system and developed promotional campaigns for product launches and seasonal offerings.

Klaviyo Email Marketing Segmentation Lifecycle Automation Etsy Squarespace SEO Pinterest Marketing InDesign Lead Generation Conversion Rate Optimization

Hospitality Operations & Management

Royal Hotel Hughenden

Jan 2025 - Dec 2026 (1 year 11 months)

Managed daily venue operations and supervised cross-functional teams to improve operational efficiency and maintain service standards.

Operations Management Team Leadership Customer Service Upselling Inventory Management

Hospitality Operations & Management

BBQ House

Jan 2020 - Dec 2024 (4 years 11 months)

Managed daily venue operations and supervised cross-functional teams to improve operational efficiency and maintain service standards.

Operations Management Team Leadership Customer Service Upselling Inventory Management

Hospitality Operations & Management

The Henry Coronado

Jan 2018 - Dec 2020 (2 years 11 months)

Managed daily venue operations and supervised cross-functional teams to improve operational efficiency and maintain service standards.

Operations Management Team Leadership Customer Service Upselling Inventory Management

Hospitality Operations & Management

Outback Steakhouse

Jan 2014 - Dec 2018 (4 years 11 months)

Managed daily venue operations and supervised cross-functional teams to improve operational efficiency and maintain service standards.

Operations Management Team Leadership Customer Service Upselling Inventory Management

Freelance Website Designer and SEO Specialist

ReferralEase

Designed branded and user-friendly websites from scratch using Squarespace, WordPress, and HTML/CSS. Wrote SEO-optimized content and metadata to improve search visibility and support organic customer acquisition.

Squarespace WordPress HTML CSS SEO Web Design Content Writing