Open to opportunities

Andie B-Zarins

@andiebzarins

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Detail-oriented E-commerce Manager with a passion for digital marketing.

Australia

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can contribute to growth and success.

I am a detail-oriented E-commerce Manager with over four years of experience in digital marketing and online store management. My journey has been marked by a significant achievement where I grew a brand's online revenue by 95% on a lean budget through data-driven advertising and website optimization. I thrive on challenges and am passionate about leveraging my versatile skill set in e-commerce, analytics, and content creation to help innovative companies achieve their growth targets.

In my current role at Cottons Organic, I have successfully driven revenue growth by creating and executing a multi-channel digital marketing strategy, enhancing the Shopify ecosystem, and implementing a new subscription model. My analytical skills have allowed me to leverage tools like Google Analytics and Microsoft Clarity to optimize user behavior and sales funnels effectively. I have also spearheaded content marketing strategies that focus on reducing customer churn and improving brand loyalty, showcasing my ability to blend creativity with strategic thinking.

Prior to my current position, I served as a Marketing Assistant and Intern at Cottons Organic, where I coordinated integrated marketing campaigns and conducted market research to build distribution opportunities. My diverse background, including roles in retail and music education, has equipped me with a unique perspective on customer engagement and brand storytelling.

Experience

Work history, roles, and key accomplishments

Current

E-Commerce Manager

Current

Cottons Organic

Jan 2023 - Present (2 years 6 months)

Drove 95% revenue growth over two years by creating and executing a multi-channel digital marketing strategy on a lean $10,000 budget. Increased Average Order Value (AOV) by enhancing the Shopify ecosystem with a new subscription model, one-click upsells, and automated bulk-buy discounts. Leveraged Google Analytics, Search Console, and Microsoft Clarity to analyze user behavior, identify high-conv

Google Analytics Google Ads SEO Content Strategy Data Analysis Conversion Rate Optimization

Marketing Assistant

Cottons Organic

Feb 2020 - Dec 2022 (2 years 10 months)

Coordinated a successful integrated marketing campaign with a reputable media outlet, combining radio advertising and EDM outreach to generate a significant lift in direct orders. Authored and designed copy and graphics for all social media channels and EDM campaigns, contributing to audience growth and engagement. Supported the Director of Sales & Marketing by researching new distribution leads a

Email Marketing Social Media Management Graphic Design Content Creation Market Research

Marketing Intern

Cottons Organic

Nov 2020 - Feb 2021 (3 months)

Conducted comprehensive market research to identify potential international distribution opportunities. Performed initial outreach to build a pipeline of prospective partners during a challenging global economic period.

Market Research Outreach Data Collection Business Analysis

Stylist

YD.

Nov 2019 - Mar 2020 (4 months)

Provided expert styling advice and personalized recommendations to customers, enhancing their shopping experience. Managed visual merchandising displays to ensure an appealing and organized store environment.

Customer Service Sales

Store Assistant

Aldi

Apr 2019 - Nov 2019 (7 months)

Assisted customers with inquiries and provided efficient checkout services, maintaining high standards of customer satisfaction. Managed inventory, stocked shelves, and ensured the store remained clean and organized.

Customer Service Inventory Management Team Collaboration

Music Teacher

Junior Rockers

Jul 2018 - Apr 2019 (9 months)

Delivered engaging music lessons to students of various age groups and skill levels, fostering musical development. Developed customized lesson plans and provided constructive feedback to support student progress.

Curriculum Development Music Theory