At Withings, I lead and optimize global launches across hardware and software. I define product concepts, strategic positioning, and target markets across four product categories.
I translate complex technical concepts into clear, compelling stories, incorporating legal, regulatory, and engineering feedback. Market and user research also helps me identify opportunities and influence next-generation product features.
At Surfboard Payments AB, I established yearly marketing initiatives with growth forecasting and analyzed campaign performance to shape content strategies and improve ROI. I also coordinated project teams and freelancers and presented campaign strategies to partners including Samsung and Google.
At KICKS / Axbeautyhouse, I owned copy and messaging across seven beauty brands and led 360 brand development for Sunny Stories. I tracked skincare trends and used e-commerce performance data to inform go-to-market decisions.
