maddy appy

I've driven 140% NRR across enterprise SaaS portfolios spanning India, ANZ, APAC, and Europe, combining renewal ownership with executive advisory and expansion strategy.

At Freshworks, I owned the commercial and strategic health of a $4.2M high-complexity portfolio, including TVS Supply Chain and Tata 1Mg. I led end-to-end renewals, identified risk up to six months early, and delivered 120–150% churn attainment across CRM and ITSM segments.

I independently launched micro-webinars and a Ready Reckoner playbook for Freddy AI Copilot, creating a $75K ARR expansion pipeline in 90 days. Now, as a Senior Advisory Account Manager in Employee Experience Digital Expansion, I build scalable, proactive growth motions and pilot AI-powered account research and prioritization.

Earlier at ABI Health, I connected technical teams with healthcare leaders during pan-India deployments for Apollo Hospitals and Agarwal Eye, achieving an 80% POC-to-long-term-contract conversion rate. My Data Science background and ongoing MIT Sloan Agentic AI learning help me translate AI capabilities into customer value, productivity, and commercial outcomes.