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Maciej Maćkowiak

@maciejmakowiak

Head of Sales and Marketing at cWatch, building enterprise go-to-market and Customer Success across CEE, DACH and Nordics.

Poland

Message

At cWatch, I run the commercial function across CEE, DACH and Nordics, spanning sales, marketing and customer success. I shape the enterprise and franchise go-to-market motion, from target-account planning to the strategy that moves opportunities toward a deal.

I'm building Customer Success Management as a new function, establishing post-sale ownership to support retention and account expansion. I also lead recruitment, onboarding and coverage design for the Enterprise Sales team as cWatch expands into new markets.

At Trans.eu Group, I implemented Account-Based Marketing and led marketing activities across Europe, working closely with sales and product development to support pipeline conversion. I managed and mentored an international marketing team of 18 and oversaw budgets, partnerships and product marketing programs.

At Trans.INFO, I built sales strategy and partnerships in transport and logistics. I developed the platform into a transport web portal with 1 million monthly readers and achieved 200% year-over-year sales growth for three consecutive years.

Experience

Work history, roles, and key accomplishments

Current

Head of Sales and Marketing

Current

cWatch

Aug 2025 - Present (1 year 3 months)

Run the commercial function across CEE, DACH and Nordics, spanning sales, marketing and customer success. Own the account-based go-to-market motion for Enterprise and Franchise segments, and lead the buildout of Customer Success Management.

Account Based Marketing Sales Strategy Customer Success Enterprise Sales Design Systems Claude Design Event Marketing Website Launch

Head of Marketing - Enterprise Solutions

Trans.eu Group

Jan 2023 - Jun 2025 (2 years 5 months)

Oversaw all marketing activities across Europe, aligning initiatives with business goals. Built and executed full-funnel B2B strategies for lead generation, brand growth, and market expansion, and implemented Account-Based Marketing (ABM) strategy.

B2B Marketing Account Based Marketing Lead Generation Team Leadership Budget Management Analytics Product Marketing Partnerships

Head of Marketing Operations

Trans.eu Group

Jan 2022 - Jan 2023 (1 year)

Built B2B marketing structures and processes across the organization. Designed and implemented a lead generation system using automation, buyer personas, and ICP, and deployed HubSpot CRM and marketing automation tools.

Marketing Operations Lead Generation HubSpot Marketing Automation ABM Sales Marketing Alignment

Carrier Marketing Director EMEA

FourKites, Inc.

Jan 2022 - Dec 2022 (11 months)

B2B Marketing Lead Generation HubSpot Marketing Automation ABM Sales Marketing Alignment

Head of Sales & Partnerships

Trans.INFO

Jan 2019 - Dec 2021 (2 years 11 months)

Led business development in EU, defining product portfolio and pricing strategy. Built and executed sales strategy across all services and products, and established partnerships with leading transport and logistics companies.

Business Development Sales Strategy Partnerships Pricing Strategy Event Organization

Project Manager

Trans.INFO

Jan 2015 - Dec 2019 (4 years 11 months)

Managed and built an international editorial team and served as Editor-in-Chief overseeing all markets. Established a network of foreign correspondents and contributors, and provided strategic marketing support to enhance content reach and engagement.

Team Management Editorial Content Strategy Marketing Support

Project Manager

Truckers Life Foundation - Non Profit Organisation

Jan 2013 - Dec 2014 (1 year 11 months)

Managed the Green Truck campaign, defining strategy, mission, and objectives. Oversaw budget, fundraising, and networking activities, and developed educational materials and led promotion via social media, SEM, SEO, media, and content marketing.

Project Management Fundraising Social Media SEO SEM Content Marketing Event Management

External Communication Specialist

Trans.eu Group

Jan 2009 - Dec 2013 (4 years 11 months)

Managed media relations across Europe in the transport and logistics industry. Led the Reliable Carrier international anti-theft campaign, fundraising initiatives, and social media activities, and co-created PR and communication strategy.

PR Media Relations Social Media Email Marketing CRM Copywriting Public Speaking Event Organization