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KC
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Katarzyna Chrzan

@katarzynachrzan

I build global industry marketing programs that strengthen positioning, generate demand, and support commercial growth.

Poland
Message

What I'm looking for

I'm looking to lead strategic, global industry marketing that connects customer insight, sales enablement, thought leadership, and regional execution to deliver measurable commercial growth.

At Cohesive, I lead regional marketing across Poland, Spain, and Brazil while driving global industry marketing for asset-intensive sectors including energy, rail, ports, defense, and manufacturing. I built the industry sales enablement programme across eight strategic sectors and delivered 11 thought-leadership webinars generating 851 registrations.

I've led international events, campaigns, customer workshops, and cross-functional teams across consulting, digital agency, and manufacturing environments. My work connects business priorities, customer insight, and industry expertise to create market relevance, sales opportunities, and measurable commercial impact.

Experience

Work history, roles, and key accomplishments

CO
Current

Senior Marketing Manager

Cohesive

Jan 2025 - Present (1 year 8 months)

Leads regional marketing across Poland, Spain, and Brazil and global industry marketing for asset-intensive sectors. Built a global thought leadership webinar programme generating 851 registrations and led regional event marketing contributing to 16 sales opportunities.

CO

CEE Marketing Manager

Cohesive

Feb 2024 - Jan 2025 (11 months)

Led marketing initiatives across Central and Eastern Europe, managing participation in 17 industry conferences and trade events, supporting development of 90+ sales-qualified leads and 16 commercial opportunities. Developed and executed proprietary customer workshops and localized global marketing strategies.

VO

Marketing Coordinator

Vetasi Sp. z o.o.

Mar 2022 - Jan 2024 (1 year 10 months)

Coordinated multi-channel marketing activities supporting lead generation, customer engagement, and business development. Delivered campaigns, events, and content initiatives while managing external vendors and budgets.

GO

Promotion and Sales Support Specialist

Galactic Sp. z o.o.

Sep 2017 - Jun 2019 (1 year 9 months)

Supported marketing and sales operations through CRM, content, and customer engagement initiatives. Coordinated participation in international trade fairs, including events in Dubai, and developed marketing materials supporting commercial and business development activities.

Education

Degrees, certifications, and relevant coursework

University of Rzeszów logoUR

University of Rzeszów

Master of Arts, Polish Philology

2010 - 2015

Completed a Master of Arts in Polish Philology with a teaching specialization from 2010 to 2015.

University of Rzeszów logoUR

University of Rzeszów

Master of Arts, Pedagogy

2009 - 2014

Completed a Master of Arts in Pedagogy from 2009 to 2014.

Tech stack

Software and tools used professionally

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