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Magdalena Wawrzyniak

@magdalenawawrzyniak

Head of Marketing at Welyo, connecting CX and AI go-to-market strategy to pipeline growth.

At Welyo, I lead marketing for the CX Platform and AI portfolio, connecting positioning and go-to-market planning with pipeline development. I rebuilt funnel governance with New Business and designed Project ONE, an operating model linking Marketing and Sales.

At Multidekor, I led marketing across DACH, France, Poland and the UK, increasing qualified B2B lead volume by 124%. I also led the company rebrand and the strategy and launch of its corporate website.

As Co-Founder and CEO of Associated Apps / The Compass, I led the product from concept through MVP and commercialisation. The team secured five implementation contracts while the product was still at MVP stage, and won the Audience Award and Alumni Award at MIT Enterprise Forum CEE DemoDay.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Welyo

Jun 2026 - Present (5 months)

Owns marketing strategy and go-to-market planning for Welyo CX Platform and AI portfolio, including ICP definition, positioning, messaging, and product launches. Leads the marketing team and coordinates brand awareness, PR, thought leadership, events, partnerships, and demand generation.

Go To Market Strategy Product Marketing Brand Positioning Demand Generation Pipeline Analytics Attribution Team Leadership Webflow SEO CRM Salesforce HubSpot Dealfront Hotjar Senuto Jira ChatGpt Claude Kling AI

Marketing Lead

Multidekor

Oct 2023 - May 2026 (2 years 7 months)

Owned marketing strategy across DACH, France, Poland, and the UK, combining brand, demand generation, PR, digital communication, and sales enablement. Built and led a cross-functional marketing team and managed campaigns across LinkedIn Ads, SEM, Meta, and email.

Marketing Strategy Brand Management Demand Generation PR Digital Communication Sales Enablement LinkedIn Ads SEM Meta Email Marketing AI Agents

Co-Founder and CEO

Associated Apps

Jul 2019 - Oct 2023 (4 years 3 months)

Led the entire company as Co-Founder, CEO, and President of the Management Board, setting business strategy, allocating resources, and managing budgets, operations, and company priorities. Led product development from concept through MVP and commercialisation, and defined and executed the go-to-market strategy.

Business Strategy Product Development Go To Market Strategy Enterprise Sales Team Building Investor Relations PR Partnerships

Marketing and ESG Manager

Savills

Dec 2017 - Mar 2019 (1 year 3 months)

Owned marketing and ESG projects across business lines and commercial assets, developing marketing strategies, client engagement formats, events, corporate materials, and website content. Launched Savills Meetups, a client engagement series that directly generated two contracts.

Marketing Strategy ESG Client Engagement Event Management Corporate Communications Website Content

Marketing and PR Manager

CBRE

Aug 2016 - Dec 2017 (1 year 4 months)

Led marketing and PR strategy for shopping-centre assets, managing budgets, agency relationships, digital channels, events, research, and ESG/CSR activities. Delivered the highest-footfall campaigns of 2016 and increased Facebook fans by 32%, reach by 60%, and engagement by 100%.

Marketing Strategy PR Budget Management Agency Management Digital Marketing Event Management ESG CSR Facebook

Marketing and PR Manager

Cushman & Wakefield Polska

Sep 2015 - Jul 2016 (10 months)

Owned marketing and PR strategy for commercial assets, including budgets, grand openings, media relations, agencies, and digital communication. Developed a centre mascot and the Women Zone loyalty programme to support customer engagement and repeat visits.

Marketing Strategy PR Budget Management Media Relations Digital Communication Loyalty Programs

Marketing Manager

Star Fitness

Jul 2014 - Aug 2015 (1 year 1 month)

Managed the marketing function and launched the Mega Form brand end-to-end, defining positioning, visual identity, and communication strategy. Coordinated the website, mobile apps, social channels, and launch materials.

Marketing Management Brand Launch Positioning Visual Identity Communication Strategy Websites Mobile Apps Social Media

Business Development Manager

Oficyna MM Wydawnictwo Prawnicze

Feb 2013 - Jul 2014 (1 year 5 months)

Managed six departments: call centre, e-commerce, marketing, product, editorial, and training. Developed sales, marketing, and product plans and rebranded Libroteka.pl into a core business line, combining marketing responsibility with broader commercial and operational leadership.

Business Development Sales Marketing Product Management Ecommerce Rebranding Team Management

Marketing Coordinator

Neinver Asset Management Polska

Jun 2012 - Dec 2012 (6 months)

Coordinated marketing strategy, creative, PR and print agencies, website and social media, events, media buying, POS, and investor reporting. A National Geographic / Martyna Wojciechowska activation delivered the highest footfall of 2012.

Marketing Coordination PR Agency Management Websites Social Media Event Management Media Buying POS Investor Reporting

Marketing and PR Manager

DTZ Management Polska

Mar 2011 - May 2012 (1 year 2 months)

Prepared a commercial facility for opening and led marketing and PR strategy, budgets, the grand opening, agencies, media buying and relations, and tenant-facing activities. Combined marketing leadership with day-to-day asset operations and tenant negotiations.

Marketing Strategy PR Budget Management Grand Openings Media Buying Media Relations Tenant Relations Asset Operations